Brand Tone

Elegant & Sophisticated, Personal & Heartfelt, Uplifting & Positive, Confident & Assured, Inclusive

Brand Values

• •Quality & Craftsmanship
• •Elegance & Timelessness
• •Meaningful Connections & Celebration
• •Positivity & Empowerment
• •Customer Experience
• •British Heritage
• •Sustainability

Best Practices

• •Embrace Elegant Language: Use sophisticated yet accessible vocabulary. Avoid slang or overly casual phrasing. Focus on words that evoke quality, beauty, and heartfelt emotion (e.g., "exquisite," "cherished," "handcrafted," "bespoke," "celebrate").
• •Highlight the "Why": Connect products to the emotions and occasions they represent. Emphasize the value of sending a meaningful, tangible message in a digital world. Focus on how the cards make both the sender and recipient feel.
• •Maintain Visual & Verbal Consistency: Ensure that the tone of the copy aligns with the visual branding (elegant photography, clean design). The words should feel like a natural extension of the brand's aesthetic.
• •Tell the Story: Incorporate elements of the brand's story – its British heritage, commitment to craftsmanship, and the founder's passion – into the copy where appropriate. This adds depth and authenticity.
• •Focus on the Recipient's Experience: While showcasing the product, also frame the copy around the joy and special feeling the recipient will experience upon receiving a Story of Elegance card. This reinforces the brand's value of making people feel "inspired, seen, heard and special".

Social Perception

High-Quality & Luxurious, Elegant & Beautiful Designs, Thoughtful & Special, Reliable & Consistent, Worth the Price, Excellent Customer Service

Copy Examples

• •Social Media Post (New Collection Launch): "Introducing our latest collection, where every card is a masterpiece of emotion. Crafted with passion and designed to convey your deepest sentiments. Discover the art of heartfelt connection. #StoryOfElegance #LuxuryStationery #NewCollection #HandcraftedCards #ElegantGreetings"
• •Product Description (Anniversary Card): "Celebrate your timeless love story with a card that speaks volumes. Our 'Eternal Bond' anniversary card, meticulously foiled and handcrafted in England, offers the perfect canvas for your cherished words. Because some moments deserve more than just a message; they deserve a Story of Elegance."
• •Email Subject Line (Promotional): "An Elegant Touch for Your Special Moments | Discover Story of Elegance"
• •Website Banner (Brand Message): "Story of Elegance: Weaving heartfelt narratives into every card. Experience British luxury and craftsmanship designed to make every occasion unforgettable."
• •Instagram Caption (Focus on craftsmanship): "From the finest FSC certified paper to the delicate touch of hand-foiling, each Story of Elegance card is a testament to British craftsmanship. We believe in creating more than just cards; we create keepsakes. ✨ #MadeInEngland #LuxuryCards #ArtisanMade #StoryOfElegance"