Brand Tone

authentic, personal, and community-focused

Brand Values

• •Authenticity
• •Community
• •Culture
• •Quality Craftsmanship
• •Social Impact

Best Practices

• •Tell a Story: Every piece of copy should be infused with a narrative. Whether it's the story of a scent, the brand's origin, or a customer's experience, storytelling should be at the heart of all communication.
• •Maintain a Personal and Relatable Voice: Use a conversational and welcoming tone. Directly addressing the customer and sharing personal anecdotes can help build a stronger connection.
• •Emphasize Authenticity and Craftsmanship: Highlight the handmade nature of the products. Share behind-the-scenes content of the candle-making process to reinforce the brand's commitment to quality.
• •Foster a Sense of Community: Encourage user-generated content, feature customer stories, and create a dialogue with your audience. Make them feel like they are a part of the Story Candles and Goods family.
• •Connect Scent to Emotion and Memory: Use evocative and sensory language to describe the fragrances. Help customers understand how a scent can make them feel and the memories it can evoke.

Social Perception

Customers and the general public perceive Story Candles and Goods as a high-quality, authentic brand that delivers on its promises. Reviews are overwhelmingly positive, with customers praising the quality and scent of the candles. Many customers feel a personal connection to the brand, often mentioning the handwritten notes included with their orders. The brand is seen as more than just a candle company; it is a creator of experiences and memories. The storytelling aspect of the brand resonates strongly with consumers, who appreciate the narratives woven into each product.

Copy Examples

• •Remember the scent of your favorite season? We've captured it in a jar. Introducing our newest candle, [Scent Name], a nostalgic blend of [notes] that will transport you back to your most cherished memories. Light a story.
• •It all started with a passion for creating. ✨ Each of our candles is hand-poured with love and a story to tell. What story will you light today? #StoryCandlesandGoods #HandmadeWithLove
• •More than just a candle. It's a story waiting to be told. Discover our collection of hand-poured candles and goods that celebrate community, culture, and connection.
• •Ready to write your next chapter? Our candles are designed to inspire nostalgia and create new memories. For a limited time, enjoy 15% off your next order and let us be a part of your story.
• •The 'Baptism' candle is where our story began. A renewing scent that marks a new beginning, this candle is a symbol of authenticity and fresh starts. Hand-poured in DC, it's the perfect way to welcome a new season in your life.