Brand Tone

practical, informative, and solution-oriented

Brand Values

• •Expertise and Experience
• •Functionality and Versatility
• •Quality and Accessibility
• •Aesthetic Simplicity

Best Practices

• •Lead with the Solution: Start your copy by addressing a common problem. This immediately frames the product as a practical solution, aligning with the brand's core tone.
• •Use Clear, Functional Language: Avoid overly flowery or abstract descriptions. Focus on tangible benefits and features like "light-filtering," "easy to install," "durable material," and "complete blackout." This reinforces the brand's expertise and practicality.
• •Highlight Experience and Quality: Consistently mention the "40 years of experience" or "factory-direct quality" to build trust and justify the purchase. This is a key differentiator that should be woven into web copy, ads, and emails.
• •Emphasize Simplicity: From the product's aesthetic ("timeless colors," "sleek design") to the user experience ("easy to clean," "simple installation"), the copy should convey a sense of ease and simplicity.
• •Maintain a Professional and Helpful Tone: The brand is an expert, not a casual friend. The voice should be confident, informative, and helpful, as if offering a professional consultation. This is especially important for guides, FAQs, and customer service interactions.

Social Perception

The brand's perception is primarily shaped by its retail partners like Veepee and Privalia. Customers encountering the brand on these platforms likely perceive it as a value-driven private label or specialty manufacturer that offers affordable home décor solutions, particularly for window treatments. The perception is that of a product-focused entity rather than a lifestyle brand.

Copy Examples

• •Find your perfect light. Too much glare on your screen? Not enough privacy? Our Day & Night blinds put you in control. Effortlessly switch between sheer and opaque to create the ideal atmosphere for any time of day. Custom-made for your windows.
• •Uninterrupted Sleep is Here. Our Opaque Roller Blinds are engineered to completely block outside light, creating the perfect dark and peaceful environment for bedrooms and home cinemas. Made from 100% durable polyester and easy to clean with a damp cloth, they combine total functionality with sleek, modern style.
• •Refresh Your Home: Window Styles Direct from the Factory. Give any room an instant upgrade with a fresh perspective. For over 40 years, we've specialized in crafting high-quality blinds and curtains. By shipping directly from our factory to you, we deliver premium style without the premium price tag. Explore our new collection.
• •Custom Blinds & Curtains | Storplanetboutique.fr. Get the perfect fit. Light-filtering, blackout, and day/night styles. 40 years of experience. Order online today.
• •How to Choose the Right Blinds for Your Kitchen. The kitchen is the heart of the home, but it has unique needs. You need durability, easy cleaning, and control over natural light. Our guide breaks down the best materials and styles—from moisture-resistant vinyl to light-filtering fabrics—to help you find a solution that’s as practical as it is beautiful.