Brand Tone

Evocative, intimate, luxurious, sophisticated, personal, narrative-driven, emotional, sensory, accessible.

Brand Values

• •Storytelling and Emotional Connection
• •Sustainability and Ethical Practices
• •Inclusivity
• •Quality and Craftsmanship

Best Practices

• •Lead with Emotion, Not Ingredients: Always frame the fragrance around the feeling, memory, or story it evokes. While listing notes is important, the primary message should be about the experience of the scent. For instance, instead of "notes of vetiver," use "grounding notes of vetiver that connect you to the earth."
• •Use the "You" Pronoun: Center the customer in the narrative. Phrases like "Your story," "How will you wear it?" and "Connect with your own nostalgia" make the brand feel personal and directly invite the customer into the experience.
• •Reinforce Core Values in Every Message: Subtly weave in your values of sustainability, inclusivity, and quality. For example, "Our refillable bottle holds your story, sustainably," or "A fragrance for all stories, for all people." This builds a powerful and consistent brand identity.
• •Embrace Poetic and Sensory Language: Use descriptive, evocative words that appeal to more than just smell. Talk about "vibrant sandalwood," "reassuring warmth," or a "delicate touch of jasmine." This creates a luxurious and multi-sensory world around the product.
• •Maintain a Confident, Understated Tone: Luxury is often conveyed with confidence, not loud claims. Use clean, concise, and elegant sentences. The copy should feel as refined and well-crafted as the perfume itself, trusting that the quality and story are compelling enough without overt selling.

Social Perception

Perceived as a distinctive, high-quality, and meaningful niche brand. Unique, complex, and long-lasting scents with a resonating narrative. Appreciated for sustainability and gender-inclusivity.

Copy Examples

• •Some stories begin with the light. A spritz of bergamot, a whisper of fig-tea, a memory of warmth. Nº.01 is more than a fragrance; it's the chapter you write for yourself. How does your story begin today? #StoriesParfums #ScentYourStory
• •Your Story, Bottled. Luxury, gender-inclusive fragrances designed to unlock memory and inspire your next chapter. Discover your narrative.
• •An intriguing narrative of contrasts. Nº.02 opens with a spark of ginger and green tea, deepening into a story of rich cedarwood and dark tobacco leaf. It’s a scent of quiet confidence and untold adventures, designed not for a gender, but for a spirit. A sultry fragrance with subtle spicy notes, it's the perfect scent if you're after something unique and not overtly 'girly'. Write your own ending.
• •Don't just wear a fragrance. Wear a story.
• •Every memory has a scent. The joy. The healing. The hope. We bottle the feeling. You tell the story. STORIES Parfums. The rest is unwritten. (Text on screen): STORIES Parfums. Sustainable. Inclusive. Unforgettable.