Brand Tone

Chic and Aspirational with elements of Modern Elegance. Playful and Trendy (on TikTok). Helpful and Gracious (customer service).

Brand Values

• •Style and Aesthetics: Focusing on current trends blended with timeless Italian design.
• •Quality: Emphasis on materials, craftsmanship, and the longevity of the garments.
• •Femininity/Empowerment: Celebrating women through fashion that makes them feel confident and expressive.
• •Italian Heritage: Leveraging the 'Made in Italy' appeal or Italian design sensibility.
• •Customer Centricity: Striving to provide a positive shopping experience and listen to customer needs.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, personality traits (e.g., sophisticated, confident, warm, playful), 'words we use,' and 'words we avoid.' Share this guide with everyone who creates content.
• •Know Your Audience on Each Platform: While maintaining a core brand voice, adapt the tone slightly to suit the specific audience and norms of each platform (e.g., more professional on LinkedIn, more playful on TikTok, visually descriptive on Instagram).
• •Focus on 'Show, Don't Just Tell': Instead of saying 'we sell quality clothes,' describe the luxurious feel of the fabric, the meticulous stitching, or the way a garment drapes – 'Indulge in the soft caress of our pure silk blouses, designed to move with you.'
• •Use Consistent Language and Terminology: Refer to products, collections, and brand concepts using the same terms across all communications. For example, if it's 'collezione,' use that consistently rather than switching between 'collection' and 'drop' arbitrarily unless it's a strategic choice for a specific campaign.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they align with the established brand tone. Gather feedback and make adjustments as the brand evolves. Train new team members on the brand voice.

Social Perception

Customers who appreciate fashion likely perceive Valensia Moda as a source for stylish, quality womenswear that offers a taste of Italian fashion. Aspirational aspect for those looking to elevate their style or connect with Italian fashion culture.

Copy Examples

• •Instagram Post (New Collection): Step into the new season with Valensia Moda. Discover timeless elegance, reimagined. Our latest collection weaves Italian artistry with contemporary silhouettes, designed for the woman who owns her story. Explore now. #ValensiaModa #ItalianFashion #NewCollection #StyleElevated
• •Website Banner (Homepage): Valensia Moda: Where Italian Design Meets Your Unique Style. Crafted with passion, worn with confidence.
• •TikTok Video Caption (Styling Tip): From desk to dinner in a flash! ✨ Watch how we style our signature [Product Name] blazer for an effortlessly chic look. What’s your go-to Valensia piece? #ValensiaModaStyle #OOTD #FashionTikTok #ItalianChic #StyleHack
• •Facebook Ad (Targeting women interested in fashion): Embrace the art of Italian dressing. Valensia Moda offers exquisitely designed womenswear that blends sophisticated style with everyday comfort. Shop our curated collection and find pieces that speak to you. Free shipping on orders over [Amount]. Shop Valensia Moda today!
• •Email Subject Line (Newsletter): An Invitation to Elegance: Valensia Moda's New Arrivals Are Here.