Brand Tone

Artisanal & Passionate, Ethical & Transparent, Inclusive & Welcoming, Story-Oriented & Meaningful, Joyful & Personal

Brand Values

• •Conscious Craftsmanship
• •Inclusivity
• •Transparency
• •Quality & Durability
• •Personal Connection & Storytelling
• •Empowerment & Community
• •Joy

Best Practices

• •Emphasize "Story" and "Meaning": Consistently weave narratives into product descriptions, social media posts, and marketing materials. Talk about the history of materials, the inspiration behind designs, or how customers can make the jewelry part of their own story.
• •Highlight Ethical Choices Transparently: Don't just say "ethically sourced." Briefly explain what that means (e.g., "using recycled silver to lessen our environmental impact" or "featuring traceable, conflict-free diamonds"). This reinforces transparency and educates the customer.
• •Use Warm, Inclusive, and Empowering Language: Employ words that make everyone feel welcome and valued. Phrases like "for every style," "celebrate your uniqueness," or "crafted with you in mind" can resonate. Highlight the women-led aspect when appropriate to empower and connect.
• •Showcase the "Handmade" and "Artisanal" Aspect: Use descriptive language that evokes the craft. Words like "forged," "handcrafted," "artisan-made," "studio," and "bespoke" reinforce the human touch and skill involved. Share behind-the-scenes content showing the making process.
• •Focus on Joy and Personal Connection: Frame the jewelry not just as an accessory, but as a source of joy, a marker of milestones, or a personal totem. Use emotive language that speaks to feelings and experiences rather than just features.

Social Perception

Highly Regarded for Craftsmanship and Quality, Exceptional Customer Service, Valued for Ethical Practices, Unique and Personal Experience, Trusted Local Business

Copy Examples

• •Headline: More Than Metal & Gemstones. It's Your Story, Forged Forever. Body: At Stórica Studio, we don't just make jewelry; we craft chapters of your life. Using ethically sourced materials and time-honored techniques, each piece is a testament to moments that matter. Discover jewelry that speaks your language.
• •Headline: Consciously Crafted. Inclusively Designed. Uniquely You. Body: Experience the beauty of jewelry made with intention. From recycled gold to known-origin sapphires, every Stórica Studio piece is created with respect for the earth and for all who wear it. Let's design your future heirloom, together.
• •Headline: Feel the Spark. See the Craft. Share the Joy. Body: Step into our Seattle studio, where transparency isn't just a policy, it's our practice. Watch our all-woman team of artisans bring designs to life, and find or create a piece that brings you unbridled joy.
• •Headline: Your Love Story, Custom Cast. Body: Design an engagement ring as unique as your journey. At Stórica Studio, we specialize in bespoke creations, using conflict-free gemstones and recycled metals to tell your tale. Begin your forever with a ring that’s truly yours.
• •Headline: The Stórica Studio Promise: Ethical. Enduring. Exclusively Yours. Body: We believe in jewelry that's made to last, in every sense. That’s why we’re committed to sustainable practices, timeless design, and a welcoming space for everyone to find their perfect expression. Wear your values.