Brand Tone

Supportive & Caring, Professional & Trustworthy, Accessible & Convenient, Innovative, Community-Focused & Socially Responsible

Brand Values

• •Health Equity
• •Accessibility
• •Integration
• •Well-being
• •Social Impact
• •Innovation
• •Trust & Reliability

Best Practices

• •Highlight the convenience and integration of the GreenShield Health Store, emphasizing features like home delivery and bundling with prescriptions.
• •Use terms like 'integrated,' 'simplified,' 'all-in-one-place,' and 'convenient' to showcase the ease of use.
• •Maintain professional trustworthiness by using clear, accurate, and professional language, reinforcing GreenShield's expertise and reliability in health services.
• •Subtly connect the Health Store to GreenShield's non-profit status and commitment to 'Better Health for All™,' where appropriate.
• •Emphasize that purchasing from the GreenShield Health Store supports GreenShield Cares initiatives across Canada.

Social Perception

Generally seen as a major player in Canadian healthcare, known for its non-profit status and social mission. The GreenShield+ app is often perceived positively for its convenience. The social impact arm, GreenShield Cares, is likely viewed very positively, showcasing a commitment to community well-being beyond a purely commercial focus. GreenShield is largely perceived as a socially responsible organization striving to improve healthcare access and outcomes in Canada.

Copy Examples

• •As a non-profit dedicated to Canadians' well-being, every purchase supports our mission of Better Health for All™.
• •It’s another way we’re making your health and benefits work seamlessly together.
• •When you choose the GreenShield Health Store, you're not just getting quality health products; you're supporting GreenShield Cares initiatives across Canada.
• •The GreenShield+ app is often perceived positively for its convenience.
• •GreenShield is largely perceived as a socially responsible organization striving to improve healthcare access and outcomes in Canada.