Brand Tone

Nurturing & Caring, Reassuring & Trustworthy, Gentle & Peaceful

Brand Values

• •Comfort & Security
• •Improved Sleep & Well-being
• •Gentleness & Safety
• •Peace of Mind (for parents)
• •Child-Friendly Design

Best Practices

• •Embrace Gentle Language: Consistently use soft, soothing, and positive words. Avoid harsh, overly technical, or urgent language. Focus on words like calm, gentle, comfort, peaceful, soothe, cuddle, safe, and dream.
• •Speak to the Parent, Comfort the Child: Address the parent's desire for their child's well-being and peaceful sleep, while describing the product's benefits from a child's perspective (comfort, friendship, security).
• •Maintain Visual Consistency: Ensure that all accompanying imagery and design elements align with the gentle, nurturing, and peaceful tone of the copy. Use soft colors and calm settings.
• •Focus on Emotional Benefits: Highlight the feelings the product evokes – security, calmness, love, and the peace of mind for parents when their child sleeps well.
• •Be Reassuring and Trustworthy: Clearly communicate product safety, the quality of materials, and the brand's commitment to helping families achieve better sleep. If making claims, ensure they are supported.

Social Perception

Positive Association with Comfort and Sleep Aid, Seen as a Thoughtful Gift, Effectiveness Varies but Generally Appreciated

Copy Examples

• •Headline: Gentle Dreams, Peaceful Nights. Meet Sleepy Sheep – Your Little One’s Cuddly Sleep Companion. Body: Tuck them in with the softest, most huggable friend. Our Sleepy Sheep is designed to soothe and comfort, helping your child drift off to a world of sweet dreams. Safe, calming, and oh-so-snuggly.
• •Social Media Post: Bedtime battles? Let Sleepy Sheep bring tranquility to your nursery. Its gentle presence and comforting feel are perfect for lulling your little star to sleep. ✨ #BetterSleep #SleepySheep #PeacefulNights #CuddleBuddy #SweetDreams
• •Product Description Snippet: Crafted with love and the softest materials, Sleepy Sheep is more than just a toy – it's a promise of a calmer bedtime and a more rested child (and parents!). Its reassuring cuddliness helps create a secure sleep environment.
• •Email Subject Line: Soothe Your Little Lamb to Sleep 🐑 Email Body Snippet: Searching for a gentle way to ease your child into dreamland? Our Sleepy Sheep offers a comforting cuddle and a sense of security, making bedtimes a more peaceful and loving experience for everyone.
• •Ad Copy: Gift the Magic of Calm. Sleepy Sheep: The huggable friend that whispers 'sweet dreams'. Perfect for peaceful bedtimes and happy mornings. Visit shop.bettersleep.how today.