Brand Tone

Functional and Trustworthy

Brand Values

• •Authenticity
• •Curation
• •Convenience

Best Practices

• •Prioritize Clarity Over Creativity: The copy should always be easy to understand and direct. The main selling point is the product's authenticity and availability, not clever wordplay. Use simple, declarative sentences.
• •Lean into Authenticity and Origin: Always mention "Sweden," "Swedish," or "Scandinavian" where relevant. Highlighting specific brand names like ACO, Marabou, and WASA reinforces trust and authenticity.
• •Maintain a Trustworthy Tone for Health Products: When writing about OTC items, use precise and factual language. Avoid making unverified health claims. The tone should be reassuring and professional, similar to a pharmacist's advice.
• •Use "You" and "Your" to Connect: Frame the brand as a service that solves the customer's problem. For example, instead of "We sell Swedish products," use "Get your favorite Swedish products delivered." This creates a more personal and service-oriented feel.
• •Keep it Consistent Across All Platforms: From the website to the eBay store page and any future customer service emails, the language should remain functional, trustworthy, and helpful. This builds a cohesive and reliable brand identity.

Social Perception

Niche and service-oriented, perceived as a valuable problem-solver by its target audience, but largely unknown to a general audience.

Copy Examples

• •The taste of Sweden, delivered to your door. Find your favorite Malaco candy and Marabou chocolate right here.
• •Restock Your Swedish Pantry: Kalles Kaviar, Wasa Knäckebröd, and More.
• •Prepare for the cold season with trusted Swedish remedies. Our Cold & Flu section features essentials like Viruseptin and Treo to keep you feeling your best. Authentic, effective, and reliable.
• •Missing Sweden? We bring the essentials to you. From classic pantry staples to the pharmacy products you trust, Store of Sweden is your direct link to the brands you love. Authentic goods, simple online shopping.
• •Discover Sweden's Favorites. Shop our curated collection of authentic candy, food, and over-the-counter essentials.