Brand Tone

Innovative and Confident; Simple and Accessible; Enthusiastic and Proudly Local

Brand Values

• •Innovation
• •Simplicity
• •Aesthetic Functionality
• •Quality & Local Craftsmanship
• •Problem-Solving

Best Practices

• •Lead with the Solution: Always start by highlighting the core benefit: simplicity and ease of installation. Phrases like "No Drills, No Problem" or "Installs in Seconds" should be prominent.
• •Use Action-Oriented Language: Employ strong, simple verbs that describe the user experience. "Snap," "Slide," "Style," "Place," and "Adjust" are more powerful than passive descriptions.
• •Emphasize "Made in Quebec/Canada": Consistently include this message, especially in content targeting a Canadian audience. It builds trust, communicates quality, and leverages national pride.
• •Show, Don't Just Tell: Pair every piece of copy with strong visuals (especially video) that demonstrate the magnetic function. The copy should complement the visual, explaining the benefit the user is seeing in real-time.
• •Maintain a Confident, Friendly Voice: Write as a proud inventor sharing a brilliant solution. Be confident in the product's innovation but keep the tone approachable and friendly, especially when responding to comments and questions.

Social Perception

Clever and Innovative; High-Utility; Trustworthy and Local

Copy Examples

• •Done with the drill? Stop drilling, start styling. Our magnetic blinds install in a single snap, giving you a clean, modern look without the holes. Effortless design, proudly made in Quebec. Shop now at paoma.ca.
• •Style, simplified. Our magnetic blinds offer the elegance you want with the simplicity you need. No cords, no drills, no fuss. Just a seamless design to complete your space. #MagneticBlinds #InteriorDesign #MadeInCanada
• •Redefine Your Windows. The revolutionary magnetic blind that installs in seconds. Discover the Magic.
• •Your windows deserve a smarter solution. Tired of the tangle of cords and the hassle of installation? Paoma was born from a simple idea: window coverings should be beautiful, functional, and incredibly easy to use. Discover our collection of magnetic blinds and see how we’re changing home decor, one snap at a time.
• •Installation Time: ❌ 30 minutes. ✅ 3 seconds. Life's too short for complicated installations. Magnetize, slide, and love your new look. 😎 #HomeHack #DIYMadeEasy #PaomaBlinds #NoDrills