Brand Tone

caring, trustworthy, and informative

Brand Values

• •Health and Nutrition: Prioritizing high-quality, natural, grain-free ingredients and recipes developed by animal nutrition experts.
• •Transparency: Openly sharing the composition of their recipes.
• •Quality: Using European-sourced proteins, fresh ingredients, and avoiding chemical preservatives and artificial colors.
• •Animal Welfare: Demonstrating a passion for animals and supporting animal rescue.
• •Naturalness: Emphasizing naturally preserved foods (with rosemary) and low-temperature cooking to retain flavors and nutrients.

Best Practices

• •Prioritize Pet Well-being: Always frame product benefits in terms of the animal's health, happiness, and comfort.
• •Use Empathetic Language: Show understanding of pet owners' concerns and aspirations for their companions.
• •Be Clear and Informative: Explain the benefits of ingredients and processes in simple, easy-to-understand terms, avoiding overly technical jargon.
• •Maintain Honesty and Transparency: Be upfront about what’s in the food and why, building trust with your audience.
• •Show Your Passion: Let your genuine love for animals shine through in your communication, connecting with fellow pet lovers.

Social Perception

Customers generally perceive Dans Ma Gamelle positively, associating it with high-quality, effective pet food, especially for pets with sensitivities or allergies. They are seen as a knowledgeable and caring brand. The partnership with an animal rescue also likely contributes to a positive social image.

Copy Examples

• •Give your furry friend the best with Dans Ma Gamelle. Our grain-free recipes, crafted by experts, are packed with high-quality European meats and fish for optimal health and vitality.
• •Tired of hidden ingredients? At Dans Ma Gamelle, we believe in complete transparency. See exactly what goes into your pet’s bowl – only the good stuff, naturally preserved with rosemary.
• •Is your pet struggling with sensitivities? Our hypoallergenic Angus Beef recipe is naturally gentle, promoting healthy digestion and a happy companion.
• •More than just pet food, Dans Ma Gamelle is a promise of love. Born from our passion for animals, we’re dedicated to providing the wholesome nutrition your pets deserve.
• •Nourish them from the inside out. Our low-temperature cooking process locks in essential nutrients and natural flavors, making every meal delicious and beneficial.