Brand Tone

Vibrant & Expressive, Creative & Artistic, Community-Focused & Inclusive, Confident & Empowering, Playful & Engaging, Authentic

Brand Values

• •Self-Expression
• •Creativity & Artistry
• •Individuality
• •Community
• •Quality
• •Empowerment
• •Entrepreneurship & Growth

Best Practices

• •Embrace the "Cool Cat" Vernacular: Consistently use brand-specific terms like "Cool Cat(s)," "Cool Cat Community," and "Cosmic" to reinforce brand identity and community. Refer to the founder as "Catface" or "Mariette Immaculate" in a familiar, positive way where appropriate (especially in her direct communications).
• •Lead with Vibrancy and Positivity: Use energetic, enthusiastic, and empowering language. Focus on words that evoke creativity, self-expression, color, and confidence.
• •Highlight Uniqueness and Artistry: Emphasize the bespoke nature of many products, the artistic design process, and the unique color combinations that differentiate the brand.
• •Foster Community and Inclusivity: Directly address the audience as part of a special group. Ensure messaging is welcoming and celebrates diversity in style and background.
• •Stay Authentic and Relatable: While aspirational, keep the tone approachable. Share the brand's story and the founder's passion, making the brand feel personal and genuine. Avoid overly corporate or generic language.

Social Perception

Positive, Associated with a Strong Personality (Mariette Immaculate), Recognized for Unique Offerings, International Reach, Aspirational & Trendsetting

Copy Examples

• •Instagram Post (Image: Someone with vibrant Catface braids): Unleash your inner cosmic kitty! 🌟 Our {Product Name} braids are here to turn heads and tell your unique story, one vibrant strand at a time. Tag a Cool Cat who needs this look! #CatfaceHair #CoolCatCommunity #ExpressYourself
• •Product Description (for a new ombre hair extension): Dive into a dreamscape of color with our new {Color 1}, {Color 2}, & {Color 3} Tinsel Ombre Jumbo Braids! Hand-dyed with love and designed for the boldest of Cool Cats, these extensions are your canvas for self-expression. Get ready to create magic! ✨ #BeTheArt #CatfaceCreation
• •Email Subject Line (for a sale): Hey Cool Cat! 😼 Your Next Look Awaits (with a cheeky discount!)
• •Website Banner (promoting custom designs): Your Vision, Our Artistry. Dream up your perfect hair, and let Studio Catface bring it to life. Bespoke designs for truly unique Cool Cats. [Link to Custom Order Page] #StudioCatface #BespokeBeauty
• •TikTok Video Intro (Mariette Immaculate speaking): Hey Cool Cats, it's your girl Catface! 😻 Ready to level up your style game? I'm about to show you how to rock our latest {Product Type} and make every street your runway! Let's go! #HairTutorial #CatfaceStyle #BeBold