Tono de Marca

Aspirational & Glamorous, Trendy & Youthful, Helpful & Informative, Confident & Empowering, Approachable & Community-Focused

Valores de Marca

• •Quality
• •Affordability/Value
• •Customer Empowerment & Education
• •Transformation & Confidence
• •Ethical Sourcing
• •Inclusivity (in terms of hair needs)

Mejores Prácticas

• •Embrace Aspirational Language: Use words that evoke glamour, luxury, confidence, and transformation (e.g., "unlock," "radiant," "flawless," "empower," "dream hair").
• •Stay Positive and Empowering: Focus on the benefits and the positive feelings the products inspire. Frame copy around solutions and achieving desired outcomes ("Good hair, good day").
• •Be Visually Descriptive: Hair is visual. Use descriptive adjectives that help the audience imagine the texture, shine, and volume (e.g., "lush," "silky," "voluminous," "seamless blend").
• •Incorporate a Helpful, Educational Element (where appropriate): Especially for tutorials, product descriptions, and FAQs. Provide clear, concise information that helps the customer.
• •Maintain a Conversational and Engaging Style on Social Media: Use emojis appropriately, ask questions, encourage interaction, and feature user-generated content to build community. Keep it trendy and relevant to each platform's audience.

Percepción Social

Bombay Hair is generally perceived as a reputable brand offering good quality hair products that allow users to achieve desirable, on-trend hairstyles. They are seen as accessible luxury.

Ejemplos de Copy

• •Unlock instant goddess vibes. ✨ Our 22" Remy clip-ins deliver a transformation that's not just seen, but felt. Thick from root to tip, because you deserve nothing less. Swipe to see the magic -> #BombayHair #GoodHairGoodDay #LuxuryExtensions
• •Level up your weekend look! 🔥 Watch how @[influencer_name] gets those perfect Hollywood waves using our 3-in-1 Curling Wand. So easy, so glam! 😉 #HairTutorial #BombayHairTools #HairGoals #ViralHair
• •Your Dream Hair Awaits. Experience the Bombay Hair difference: Premium quality, unbeatable prices. Get 15% off your first order + free color match! Shop Now.
• •Introducing the Aura Collection ✨: The next level in seamless extensions. Ethically sourced, impossibly natural, and designed for your ultimate confidence. Be the first to experience the innovation. #BombayHair #NewCollection #HairTransformation
• •Tired of thin, lifeless hair? Craving that celebrity volume? Bombay Hair extensions are your secret weapon. Made with 100% Remy human hair for a look that's all you, but better. Click to find your perfect match! #HairExtensions #VolumeGoals #RealRemyHair