Brand Tone

Supportive Expert: A consistent blend of expertise, encouragement, and efficiency, reflecting an authoritative yet supportive mentor.

Brand Values

• •Efficacy through Strategy
• •Authenticity & Credibility
• •Accessibility & Empowerment

Best Practices

• •Lead with Empathy, Follow with Expertise: Always start by acknowledging the user's struggle (lack of time, information overload). Then, immediately present your product as the expert-designed solution.
• •Use Action-Oriented, Confident Language: Employ strong verbs and a confident tone. Instead of "This might help you study," use "This is your tool for a passing score."
• •Prioritize "Efficiency" and "Strategy" as Keywords: Weave words like "efficient," "strategic," "time-saving," "focused," and "proven method" into your copy to reinforce core brand values.
• •Maintain the "Mentor" Voice: Write as if you are a knowledgeable senior colleague or coach. Be encouraging and supportive, using phrases like "We'll help you get there" and "Let's achieve your goal together."
• •Be Consistent Across All Channels: Ensure that the supportive, expert tone of the YouTube videos is reflected in the product descriptions on the store, the posts on Twitter, and the ad copy on Facebook. Every touchpoint should feel like it's coming from the same trusted source.

Social Perception

Trusted and Effective: Highly recommended for self-learners, valued for its conciseness and visual aids, and seen as a reliable authority due to the founder's proven success.

Copy Examples

• •Stop drowning in textbooks. Our new Matome Sheet for Real Estate Management condenses a mountain of information into 30 strategic sheets. Study smarter, not longer, and walk into your exam with confidence. Based on the same one-pass success method our users trust. #StudySmart #ExamPrep
• •The Proven Path to Passing the SME Consultant Exam. Created by a one-pass expert, our Summary Sheets are designed for busy professionals who demand efficiency. Master the key concepts and save dozens of hours.
• •You've seen a glimpse of how we simplify complex topics. Ready for the full system? The complete Matome Sheet collection doesn't just give you information —it gives you a strategic study plan, from day one to exam day. Turn your hard work into a passing score.
• •Juggling a career and studying for your certification? We get it. That's why we created Matome Sheet audio guides. Turn your commute, lunch break, or workout into productive study time. Press play and let our expert guide you.
• •This isn't just a textbook; it's an efficiency tool. Each sheet is a visual map of a key topic, packed with diagrams and memory aids. We've done the hard work of summarizing so you can focus on what matters most: understanding and remembering. Includes digital PDF for study on your tablet or phone.