Brand Tone

Caring & Nurturing, Trustworthy & Reassuring, Modern & Practical, Friendly & Approachable

Brand Values

• •Quality & Safety
• •Comfort
• •Handmade & Craftsmanship
• •Customer Satisfaction
• •Understanding Parental Needs
• •Natural & Healthy Materials

Best Practices

• •Always Prioritize "Baby-First" Language: Use words that evoke gentleness, safety, comfort, and care (e.g., "soft," "gentle," "safe," "cozy," "nurturing," "lovingly").
• •Maintain a Reassuring & Confident Voice: When talking about product benefits, especially safety and quality, use clear and confident language. Highlight certifications (like OEKO-TEX®) and guarantees.
• •Embrace "Handmade" and "Carefully Selected": Consistently weave in the message of craftsmanship and the thoughtful selection of materials. This reinforces the premium and caring aspect of the brand.
• •Be Relatable to Parents: Acknowledge the journey of parenthood. Use phrases that show understanding and empathy for their needs and concerns (e.g., "peace of mind for you," "making parenting a little easier").
• •Keep it Positive and Warm: Even when addressing challenges (like teething), maintain an optimistic and supportive tone. Use friendly language and, where appropriate (like social media), don't be afraid of a touch of warmth and approved emoji use to enhance approachability.

Social Perception

Positive (amongst its customers), Niche & Emerging, Associated with "Handmade" and "Quality"

Copy Examples

• •Snuggle in Love. Our handmade Storchbaby nest, crafted from the softest OEKO-TEX® certified cotton, offers your little one a comforting embrace, just like yours. Because every dream should begin in a haven of safety and love.
• •Soothing Comfort, Naturally. Teething troubles? Storchbaby’s gentle teething tubes are thoughtfully designed from safe, premium materials to bring relief to your little one and peace of mind to you. Happy baby, happy parents.
• •Welcome to Storchbaby: Where Quality Meets Care. As a young team of parents ourselves, we craft each product with the love and attention your baby deserves. Discover handmade essentials, from cozy nests to soothing teethers, all designed for pure comfort and peace of mind.
• •Cozy adventures start here! ✨ Our Storchbaby car seat wind protector isn't just about shielding from the elements; it's about creating a little cocoon of comfort for your most precious passenger. Handmade with love, because every journey matters. #Storchbaby #BabyComfort #ParentingHacks #HandmadeBaby
• •At Storchbaby, your family’s well-being is our inspiration. We promise premium, handmade quality in every stitch and design. Our materials are carefully selected for safety and comfort, ensuring that from our hands to yours, you receive only the best. We're parents too, and we get it – that's why we offer our 15-day happiness guarantee.