Brand Tone

Mysterious & Enigmatic, Artistic & Conceptual, Intellectual & Witty, Niche & Unconventional, Handcrafted & High-Quality

Brand Values

• •Artistry & Creativity
• •Originality & Uniqueness
• •Storytelling
• •Autonomy & Craftsmanship
• •Quality & Detail
• •Exploration of the Unknown

Best Practices

• •Embrace Storytelling: Center all copy around the unique narrative or concept of the brand and individual perfumes. Use evocative language that hints at myths, legends, or intriguing phenomena. Avoid generic fragrance descriptions.
• •Maintain an Air of Mystery and Intellect: Use sophisticated vocabulary and allusions that speak to a curious and intelligent audience. Pose questions rather than always providing direct answers, inviting the consumer into the brand's world.
• •Highlight Artistic Craftsmanship: Emphasize the "handmade" nature, the in-house creation process, the unique bottle design, and the founders' multidisciplinary creative backgrounds. Position the perfumes as "wearable art" or "aesthetic objects."
• •Be Unconventional and Confident: Don't shy away from "weirder" or more abstract concepts. The brand's strength lies in its uniqueness. The copy should reflect a confident departure from mainstream perfume marketing.
• •Use Sensory and Evocative Language: Go beyond listing notes. Describe the feeling, the atmosphere, or the imagined world the scent evokes. Use metaphors and similes that align with the mystical and artistic brand identity.

Social Perception

Highly Regarded by Niche Fragrance Enthusiasts, Artistic and Collectible, Intriguing and Thought-Provoking, Unisex and Modern, Associated with Mysticism and Nature, Pricey but Worth It for Quality and Uniqueness

Copy Examples

• •Headline: Stora Skuggan: Beyond Perfume. Enter the Narrative. Body: Each bottle, a portal. Each scent, a whispered legend. Discover fragrances that are not merely worn, but experienced. What story will you inhabit?
• •Headline: Unearth the Unseen. Body: Inspired by forgotten myths and the poetry of shadows, Stora Skuggan crafts olfactory tales. Hand-compounded in Stockholm. Dare to explore the scent of the extraordinary.
• •Headline: For Minds that Wander and Noses that Know. Body: Stora Skuggan is an atelier of scent, where ancient lore meets modern alchemy. Our perfumes are conceptual journeys, designed for those who seek more than just a fragrance. Find your signature enigma.
• •Headline: The Art of Olfaction. The Craft of Dreams. Body: More than scent. Stora Skuggan is a meticulously crafted experience. From the unique orb cap to the last lingering note, delve into a world born from imagination and dedicated to the highest quality.
• •Headline: Can You Smell a Sound? Body: Mistpouffer by Stora Skuggan. An olfactory echo of distant cannon fire across a misty lake. Immortelle, pine, ozone, and smoke. A fragrance as elusive and captivating as the phenomenon itself.