Brand Tone

Practical & Solution-Oriented, Helpful & Informative, Aspiring to be Customer-Focused, Direct & Straightforward

Brand Values

• •Organization & Decluttering
• •Efficiency & Space-Saving
• •Quality
• •Improved Lifestyle
• •Functionality

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's tone, style, approved vocabulary, and 'voice' examples. This should be shared with everyone who creates content.
• •Prioritize Clarity and Simplicity: Ensure all copy is easy to understand, avoiding jargon or overly complex language. The focus should be on clearly communicating the benefits and solutions offered.
• •Emphasize Solutions and Benefits: Consistently frame product descriptions and marketing messages around how Storage Maker solves customer problems (e.g., lack of space, clutter, disorganization) and the positive outcomes (e.g., peace of mind, more usable space, protected belongings).
• •Maintain a Helpful and Supportive Stance: Whether it's website copy, social media interactions, or customer service emails, the tone should always be helpful, approachable, and geared towards assisting the customer in achieving their organization goals. When addressing issues (as highlighted in some reviews), maintain this helpful tone even when resolving complaints.
• •Review and Refresh Regularly: Periodically review all customer-facing content to ensure it remains consistent with the defined brand tone and values. Adapt as needed based on customer feedback and evolving market trends, ensuring the core message of practical, helpful organization remains.

Social Perception

Useful Products, Mixed Customer Service Experience, Concerns about Reliability/Delivery, Value for Money, provider of specialized storage solutions, particularly for decluttering and maximizing space in various home areas.

Copy Examples

• •Headline: Reclaim Your Space. Simplify Your Life. Body: Tired of clutter? Our innovative storage solutions are designed to bring order and calm to your home. From space-saving vacuum bags to versatile wardrobe organizers, discover how easy it is to create a more organized, peaceful living environment. Shop now and transform your home.
• •Headline: Smart Storage for Modern Living. Body: Don't let clutter control your home. Storage Maker offers intelligent, high-quality solutions to neatly store everything from seasonal clothes to bulky bedding. Maximize your space, protect your belongings, and enjoy a tidier home today. Quality you can trust, organization you’ll love.
• •Headline: Your Partner in Home Organization. Body: At Storage Maker, we understand the difference an organized home can make. That’s why we’re dedicated to providing durable, easy-to-use storage solutions and helpful advice. Got a question? Our team is here to help you find the perfect fit for your space. Let's get organized, together!
• •Headline: Finally! Storage That Works As Hard As You Do. Body: Stop struggling with flimsy storage. Our robust vacuum bags and adaptable shelving systems are built to last, keeping your items safe, secure, and out of sight. Experience the relief of a well-organized home. Explore our range and find your perfect storage solution.
• •Headline: Breathe Easy with a Clutter-Free Home. Body: Imagine a home where everything has its place. Storage Maker helps you achieve just that. Our thoughtfully designed products make decluttering simple and satisfying. Enjoy more space, less stress, and a home that truly feels like your sanctuary.