Brand Tone

rebellious, authentic, and inspiring; speaks from the underground for free thinkers and rebels, empowering a generation with confident, direct, and aspirational language.

Brand Values

• •Freedom of Expression
• •Challenging the Status Quo
• •Community and Unity
• •Creativity and Artistic Ability
• •Social Responsibility

Best Practices

• •Embrace the "Why": Every piece of copy should connect back to the brand's core mission of challenging stereotypes and promoting free expression. This "why" is their strongest asset.
• •Speak the Language of the Counter-Culture: Use authentic, relatable language that resonates with the target audience without trying too hard. Avoid corporate jargon.
• •Highlight the "Cause" in "Because": Regularly remind customers that their purchase has a purpose beyond the product itself by mentioning the brand's commitment to cannabis reform.
• •Be Bold and Unapologetic: The brand's tone is confident and rebellious. The copy should reflect this by being direct, and at times, provocative (in a thought-provoking way).
• •Show, Don't Just Tell: Instead of just saying they are a "lifestyle brand," continue to use visuals and stories from their travels and collaborations to demonstrate the lifestyle they represent.

Social Perception

Perceived as a niche, culture-driven, authentic, and purpose-driven brand by its target audience of cannabis enthusiasts and counter-culture individuals, with credibility enhanced by artist connections. However, faces potential brand confusion due to similar names in the market.

Copy Examples

• •Wear your rebellion. Our new tee isn't just a design; it's a statement. For the free thinkers, the rule breakers, and the ones who know that 'stoopid' is the new smart. #StoopidFroot #ChallengeTheNorm
• •They called us lazy. They called us unmotivated. They were wrong. We are the creative, the driven, the ones building a new culture from the ground up. Every purchase supports our fight for cannabis reform. #CrushStereotypes #CannabisCulture
• •Life's too short for boring. Our gear is for those who seek adventure, chase horizons, and live by their own rules. Where has your Stoopid Froot been? #StoopidFrootTravels #Lifestyle
• •This hoodie is more than just comfortable. It's a shield. A symbol of unity for a culture that's been in the shadows for too long. Made for the people, by the people. Join the movement.
• •What does being a 'rebel with a cause' mean to you? We're a brand built on challenging perceptions and making a difference. Let's hear your voice. #StoopidFroot #FreeThinkers