Brand Tone

Creative & Artistic, Authentic & Independent, Urban & Street-Savvy, Community-Oriented & Inclusive, Confident & Edgy, Aspirational yet Accessible.

Brand Values

• •Creativity & Self-Expression
• •Originality & Craftsmanship
• •Collaboration & Community
• •Independence & Authenticity
• •Multidisciplinary Approach
• •Cultural Engagement

Best Practices

• •Always write through the lens of Stooki's core identity: creative, authentic, urban, community-focused, and confident. Let the values of originality, collaboration, and self-expression shine through.
• •Use language that resonates with your target audience – individuals who appreciate art, independent design, street culture, and self-expression. Avoid overly corporate or generic phrasing.
• •Don't just describe products; tell the story behind them. Highlight the artistic inspiration, the handcrafted nature (where applicable), and the "movement" aspect of Stooki. Connect products back to the brand's multidisciplinary ethos.
• •Ensure the copy complements the brand's visual identity. If the imagery is edgy and artistic, the language should match that vibe. Use consistent terminology and phrasing across all platforms.
• •Use copy to spark conversations, ask questions, and invite interaction. Reflect the community-oriented value by being approachable and fostering dialogue, especially on social media. Use calls to action that encourage participation beyond just purchasing (e.g., "Share your Stooki style," "Join the movement").

Social Perception

Likely perceived by its followers and customers as a cool, authentic, and creative independent brand. They appreciate the unique designs and the story behind the collective. Strong appeal within specific subcultures interested in independent design, street fashion, and art. The founders' backgrounds as artists and designers, along with collaborations and features, lend credibility. Seen as a brand that actively engages with its community through social media and events. Products are generally perceived as well-made and distinctive.

Copy Examples

• •Unearth your edge. Our new [Collection Name] just dropped – handcrafted pieces born from the concrete and canvas. Wearable art for the urban soul. Explore the collection via link in bio. #Stooki #HandcraftedJewellery #StreetStyle #ArtMeetsFashion #NewCollection
• •Stooki: More Than A Label. It's a Movement. Discover independent, artist-led jewellery, apparel, and the creative pulse of the street. Define Your Aesthetic.
• •Unlock your creativity with the Stooki_Movement! Join us for our [Workshop Name] workshop on [Date] at [Time]. Dive deep into [Workshop Topic] with the Stooki founders. Limited spots – connect, create, collaborate. Book yours: [Link] #Stooki #CreativeWorkshop #LondonEvents #DIYCulture #ArtCollective
• •Fresh threads & bold statements. The latest Stooki apparel is here to amplify your look. Designed by us, for the individual. Shop now and own your narrative. #Stooki #Streetwear #IndependentFashion #UrbanStyle
• •The [Product Name] Ring: Not just an accessory, but an extension of your story. Sculpted with precision and a raw, artistic energy, this piece is a testament to independent design. Made for those who don’t follow, they define. Material: [Material]. Finish: [Finish].