Brand Tone

aspirational, welcoming, and community-focused

Brand Values

• •Quality Craftsmanship and Design
• •Customer Satisfaction
• •Community and Local Support
• •Social and Environmental Responsibility
• •Curated and Unique Selection
• •Inspiration and Joy

Best Practices

• •Emphasize "Curated" and "Unique": Consistently highlight the special selection of products and the stories behind them.
• •Focus on "Joy" and "Inspiration": Frame product descriptions and marketing messages around how items can enhance daily life and create a positive home environment.
• •Maintain a Welcoming and Approachable Voice: Even when discussing high-quality or designer items, ensure the language feels inclusive and friendly.
• •Showcase Local and Responsible Connections: Where applicable, mention local artists, Canadian brands, or socially/environmentally conscious aspects of products.
• •Use Storytelling: Share the inspiration behind collections, the craftsmanship of items, or how products fit into a desirable lifestyle to create a deeper connection with the audience.

Social Perception

Customers and the public generally perceive Stonewaters as a unique and inspiring lifestyle store with a strong sense of community. Reviews often mention the "diverse home accessories," "unique finds," and the pleasant shopping experience. They are seen as a place to discover local artists and high-quality, well-designed products. The brand's connection to the Canmore and mountain lifestyle also contributes to its positive image. Testimonials highlight creativity, good service, and exceeding expectations.

Copy Examples

• •Discover pieces that tell a story. At Stonewaters, we curate unique, handcrafted treasures designed to bring joy and inspiration to your everyday. #Stonewaters #HomeSanctuary #CuratedLiving
• •Transform your space, transform your moments. Explore our collection of quality-crafted furniture and decor, and let's create a home that truly reflects you. Visit us in Canmore or shop online. #StonewatersSpaces #MountainLiving #InteriorDesign
• •More than a store, it's a discovery. From local artisan finds to globally sourced gems, Stonewaters is your destination for unique gifts and timeless essentials. #ShopLocalCanmore #StonewatersLifestyle #UniqueFinds
• •Elevate the everyday. Our carefully selected pantry goods, wellness products, and apparel are chosen to add a touch of magic to your daily rituals. #Stonewaters #DailyJoy #ConsciousLiving
• •Inspired by design, driven by community. Stonewaters brings together quality craftsmanship and a passion for creating beautiful spaces. Let us help you find the perfect piece to complete your vision. #StonewatersDesign #HomeInspiration #ShopCanmore