Brand Tone

Elegant & Sophisticated, Feminine & Delicate, Modern with a Vintage/Rock Influence, Personal & Intimate, Accessible Luxury

Brand Values

• •Timelessness
• •Freedom & Self-Expression
• •Authenticity & Craftsmanship
• •Elegance & Simplicity
• •Heritage & Storytelling
• •Sustainability/Ethical Sourcing (emerging)

Best Practices

• •Embrace Understatement: Let the quality and design speak. Use evocative, refined language rather than overt claims or excessive adjectives.
• •Weave in the Founder's Vision: Subtly reference Marie Poniatowski's inspiration (vintage, art, Parisian life, jewelry as self-purchase) to add authenticity and a personal touch.
• •Highlight Duality: Play with the brand's inherent contrasts – vintage/modern, delicate/rock, accessible/luxurious – to create intrigue.
• •Focus on the Wearer's Experience: Emphasize how the jewelry feels ("second skin"), how it can be worn every day, and how it allows for personal expression.
• •Maintain a Parisian Sensibility: Infuse copy with a sense of effortless chic, sophistication, and an appreciation for timeless style. Occasionally using well-placed French words (if appropriate for the target audience) can enhance this, but avoid overuse if the primary audience is English-speaking.

Social Perception

Chic & Parisian, High Quality & Delicate, Distinctive & Recognizable, Empowering for Women, Aspirational yet Wearable, Pioneering in "Fine Jewelry"

Copy Examples

• •Adorn your every day. Stone Paris crafts whispers of gold and diamond, designed to become part of your story. Timeless rebellion, intimately worn.
• •Beyond trends, lies personal elegance. Discover jewelry that speaks not of seasons, but of self. Parisian artistry, for your singular style.
• •The quiet statement. Our delicate chains and luminous stones are a tribute to the strength in subtlety. Wear your freedom, daily.
• •Heirloom today, icon tomorrow. Stone Paris blends vintage whispers with a modern pulse. Jewelry to live in, to love, to pass on.
• •Dare to be delicate. Our pieces are a paradox – fine and feminine, with an undercurrent of Parisian rock. Express your essence.