Brand Tone

Refined elegance, sophisticated, timeless, and subtly rebellious. Balances classic Parisian chic with a modern, slightly edgy sensibility. Poetic and evocative, emphasizing sentimental value and personal stories. Empowerment and freedom.

Brand Values

• •Timelessness & Heritage
• •Freedom & Individuality
• •Elegance & Refinement
• •Quality & Craftsmanship
• •Authenticity
• •Accessible Luxury
• •Ethical Practices

Best Practices

• •Embrace Poetic & Evocative Language: Use descriptive and slightly romantic language that speaks to the emotion and stories behind the jewelry, rather than just its physical attributes.
• •Highlight Timelessness & Heritage: Subtly weave in the brand's Parisian roots, the founder's inspiration from antique jewelry, and the idea of pieces being passed down.
• •Emphasize Individuality & Freedom: Craft messages that empower women to wear the jewelry in their own way, as a form of self-expression.
• •Maintain an Elegant & Refined Voice: Even when hinting at a rebellious spirit, the overall tone should remain sophisticated and chic, reflecting the delicate nature of the jewelry.
• •Focus on Understated Luxury: Communicate the quality and preciousness of the materials and craftsmanship without being ostentatious, aligning with the brand's value of accessible luxury for everyday wear.

Social Perception

A high-end, desirable French jewelry brand known for its delicate and unique designs. Associated with Parisian style and has been worn by numerous celebrities, which enhances its aspirational appeal. Customers and admirers seem to appreciate the blend of classic elegance with a contemporary edge, and the personal, story-driven approach to jewelry. Chic and rock'n'roll, appealing to women who appreciate fine craftsmanship and individual expression.

Copy Examples

• •Stone Paris: Where timeless elegance meets your unique story. Adorn yourself with delicate diamonds and handcrafted gold, designed to be cherished forever.
• •Embrace your freedom. Express your spirit. Stone Paris jewelry – for the woman who defines her own luxury, every day.
• •Inspired by Parisian allure and a touch of rebellion. Discover the intricate craftsmanship of Stone Paris, where each piece whispers a tale of heritage and modernity.
• •More than just jewelry, it's a legacy. Stone Paris creates heirlooms of tomorrow, blending romantic designs with the enduring beauty of gold and diamonds.
• •Dare to be delicate. Dare to be bold. Stone Paris: Fine jewelry that celebrates your individuality with timeless sophistication.