Brand Tone

Elegant & Refined, Feminine & Poetic, Timeless with a Modern Edge, Personal & Intimate, Understated Luxury

Brand Values

• •Craftsmanship & Quality
• •Timelessness & Enduring Style
• •Femininity & Empowerment
• •Authenticity & Heritage
• •Accessible Luxury
• •Freedom & Individuality
• •Ethical Responsibility (emerging)

Best Practices

• •Embrace Poetic Elegance: Use evocative and refined language. Focus on imagery related to light, delicacy, and subtle strength. Avoid overly casual or colloquial terms.
• •Weave in the Founder's Narrative (Subtly): Connect the jewelry to Marie Poniatowski's inspirations – heritage, travel, nature, and a love for timeless beauty – to add authenticity and depth without making every piece overtly biographical.
• •Highlight "Accessible Preciousness": Emphasize the fine materials (gold, diamonds) and craftsmanship while positioning the pieces as treasures for oneself and for daily enjoyment, not just for a vault.
• •Speak to Inner Confidence and Individuality: Frame the jewelry as a form of self-expression and quiet empowerment, allowing the wearer's personality to shine. Focus on "her story."
• •Maintain Visual-Verbal Harmony: Ensure the copy always complements the delicate, sophisticated, and often minimalist aesthetic of the visuals. The words should feel as meticulously chosen as the diamonds in each piece.

Social Perception

A Go-To for Delicate Diamond Jewelry, Chic and Parisian, High Quality and Precious, Aspirational yet Attainable (within luxury), Founder-Led and Authentic, Favored by the Fashion-Conscious, Unique and Recognizable

Copy Examples

• •Whispers of gold, a shimmer of diamond light. Discover the new [Collection Name], where timeless poetry is etched in every delicate curve. Crafted for the woman who finds beauty in quiet moments and strength in her own story. Stone Paris – wear your narrative.
• •Elevate the everyday. A touch of Stone Paris is all it takes to transform routine into ritual. Our intricately crafted diamond pieces are designed not just for occasions, but for the art of living, beautifully. Because you are the moment.
• •Rooted in Parisian savoir-faire, reimagined for today. Each Stone Paris creation is a testament to meticulous artistry, where traditional techniques meet a contemporary vision. Enduring elegance, with a whisper of rebellion.
• •More than adornment, it’s a part of you. Let Stone Paris be the signature of your unique journey. Delicate, personal, and profoundly yours. Gift yourself a story, set in gold and diamonds.
• •Your story, told in layers of light. Mix, match, and create a constellation that is uniquely you. With Stone Paris, embrace the freedom to shine on your own terms. #StoneParis #FineJewelry #DiamondStyle #ParisianChic #EmpowerYourself