Tono de Marca

Sophisticated, mindful, passionate, elegant, aspirational, yet approachable. Communicates with a sense of purpose and a deep appreciation for design and sustainability, infused with humility and resilience.

Valores de Marca

• •Authenticity
• •Durability
• •Simplicity
• •Harmony
• •Sustainability
• •Ikigai (sense of purpose)
• •Benevolence
• •Quality & Craftsmanship

Mejores Prácticas

• •Always circle back to the core values of sustainability, authenticity, and craftsmanship in your copy. Use these as your guiding principles for every piece of content.
• •The tone is elevated, but it should remain clear and welcoming. Avoid overly technical jargon. Words like "curated," "artisanal," "timeless," and "conscious" align well with the brand.
• •Don't just sell an object; sell its story. Talk about the artisan who made it, the sustainable materials used, or the design philosophy behind it. This reinforces the values of authenticity and craftsmanship.
• •Ensure the aesthetic of your visuals on Instagram and the website matches the elegance of your copy. A minimalist, clean look will complement the sophisticated tone.
• •In social media interactions, maintain the brand's passionate and benevolent tone. Answer questions thoughtfully and share content from others in the design and sustainability community to build a network of like-minded individuals.

Percepción Social

Perceived as a high-end, trustworthy curator of interior design. Projects an image of a reliable and principled company, and seen as a hub for creativity and a supporter of the local creative community.

Ejemplos de Copy

• •The embodiment of quiet luxury. Handcrafted from sustainably sourced oak, this piece is not just a table, but a testament to timeless design and enduring quality. Meant to be lived with, cherished, and passed down through generations. Invite harmony into your home.
• •Simplicity is the ultimate sophistication. Our latest curation focuses on the beauty of form and the integrity of materials. Each piece tells a story of craftsmanship and conscious living. Discover the collection via the link in our bio. #StoneAndPalm #ConsciousHome #InteriorDesign
• •Buy Less, Buy Better. At Stone & Palm, we believe in the power of pieces that last. Explore our collection of ethically sourced, beautifully crafted homewares designed for a more intentional life.
• •Introducing Stone & Palm 2.0: A New Chapter in Conscious Design. Driven by our core mission to offer timeless and sustainable designs, we are evolving. We are thrilled to introduce our own line of interior objects, designed with you, and our shared values, in mind. Thank you for being part of our journey.
• •Your Next Story Starts Here. A space bathed in natural light, furnished with iconic designs, and filled with inspiration. The Stone & Palm Studio is now available for creatives to bring their vision to life. Book your session and create something beautiful.