Brand Tone

Friendly, Approachable, Helpful, Service-Oriented, Creative, Inspiring, Community-Focused/Local

Brand Values

• •Quality
• •Customer Satisfaction
• •Personalization and Customization
• •Creativity and Design
• •Local Connection
• •Practicality/Usefulness

Best Practices

• •Always Be Welcoming: Start communications with a friendly greeting and maintain an approachable tone throughout. Use words like "we'd love to," "let's create," and "your friends at."
• •Focus on Solutions and Benefits: Emphasize how your products and services help the customer (e.g., "make organizing a joy," "bring your ideas to life," "plan your best year").
• •Highlight Personalization and Care: Remind customers that items can be customized and are made with attention to detail. Use phrases like "personalized for you," "crafted with care," "designed with you in mind."
• •Embrace Your Local Identity: If applicable, weave in your connection to the local community (e.g., "your Ogden print shop," "supporting local"). This builds trust and a sense of connection.
• •Keep it Clear and Simple: Avoid overly technical jargon. Make your copy easy to understand, ensuring the customer knows exactly what you offer and how they can get it. Be direct and helpful in calls to action.

Social Perception

Positive, Reliable, Creative and Unique

Copy Examples

• •Headline: Unlock Your Creativity: Beautifully Crafted Planners & Custom Prints. Body: At Stone Mountain Press, your local Ogden print and gift haven, we believe in the power of a good plan and a personal touch! From custom teacher planners that make organizing a joy to unique local-themed gifts, let us help you bring your ideas to life. Stop by or shop online!
• •Headline: Your Memories, Beautifully Printed. Personalized Gifts & Stationery. Body: Looking for that perfect, one-of-a-kind gift? Or maybe some stunning, personalized stationery? Stone Mountain Press is your friendly, family-owned shop for all things print. We love helping you create something special. Let's make something amazing together!
• •Headline: Ogden Made, With Love. Shop Unique Gifts & Custom Apparel. Body: Show your Ogden pride or create something totally unique! Stone Mountain Press offers a wide range of locally designed apparel, stickers, and gifts, plus custom printing for any occasion. We're passionate about quality and creativity. What can we create for you today?
• •Headline: Plan Your Best Year Yet! Customizable Teacher Planners & More. Body: Teachers, we see you! Get organized and inspired with our vibrant, customizable teacher planners. Stone Mountain Press is here to help you make this school year your most creative and efficient one yet. High-quality, designed with care, just for you.
• •Headline: From Business Cards to Banners – Your Local Printing Experts! Body: Need professional flyers, eye-catching banners, or personalized business cards? Stone Mountain Press in Ogden is ready to help! We offer a wide range of printing services with a friendly touch and an eye for detail. Get a quote today and let's get your project started!