Tono de Marca

Whimsical, Personable, Creative

Valores de Marca

• •Handmade Craftsmanship & Originality
• •Creativity and Self-Expression
• •Nostalgia and Joy
• •Community Connection

Mejores Prácticas

• •Lead with Imagination: Start product descriptions and social media posts with a feeling, a memory, or a whimsical question. Use narrative language to transport the customer into the world of the collection (e.g., 'This collection stitches together the little feelings of summer...').
• •Embrace Personal Stories: Continue sharing Pei’s journey, creative struggles, and moments of inspiration. Use 'I' and 'my' to maintain the personable, founder-led voice (e.g., 'I started this shop in 2019...'). This builds authenticity and a stronger customer bond.
• •Use 'Playful' and 'Nostalgic' Keywords: Consistently sprinkle in words like 'whimsical,' 'silly,' 'childhood,' 'daydream,' 'cozy,' 'jitter,' 'eepy,' and 'little' to reinforce the brand's core tone.
• •Celebrate the 'Handmade' Aspect: Always mention that items are handmade. Frame imperfections as signs of uniqueness and character, not flaws. This manages expectations and reinforces the value of craftsmanship.
• •Keep it Simple and Heartfelt: The brand’s charm comes from its sincerity. Avoid overly corporate or complex language. The writing should feel like a message from a creative friend, using simple sentence structures, emojis, and expressions of genuine gratitude.

Percepción Social

The public perception is overwhelmingly positive, with customers praising the brand for its cuteness, unique aesthetic, creativity, and authenticity. It is seen as a genuine small business offering distinctive, high-quality, and artistic products.

Ejemplos de Copy

• •Remember scribbling in your favorite notebook on a lazy afternoon? Our new 'Clay Quilt' collection is that feeling, made wearable. Each piece is a little patchwork of sunshine, fizzy drinks, and childhood daydreams. Hand-stitched and crafted just for you. Find your new happy thing.
• •We made friends for your desk! Meet Turby's Home, the mini polymer clay ovens that keep your workspace cozy. They won’t bake anything, but they promise to keep you company while you work. Who are you adopting?
• •Perfectly imperfect. ✨ Each of our 'Eepy World' brooches is rolled, shaped, and painted by hand. No two are exactly alike, and that’s what makes them special. Thank you for choosing art you can wear.
• •Packing your orders is my favorite part of the day! It feels like I’m sending little pieces of my heart all over the world. Thank you for keeping my hands busy and my studio full of joy.
• •The Jitter Fruity Keychain: A playful jumble of color and charm that clicks and clacks with every step. Made from a mix of polymer clay, funky beads, and a touch of magic. It’s a fidget spinner, a lucky charm, and a tiny piece of art all in one. Warning: may cause spontaneous smiling.