Brand Tone

Friendly, Approachable, Passionate, Sincere, Quality-Oriented, and Confident.

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction & Joy
• •Personalization and Uniqueness
• •Family-Owned Small Business

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, sincere, quality-focused) with examples of do's and don'ts. This ensures anyone writing copy understands how to represent Stonehouse Designs.
• •Focus on "You" (The Customer): Frame copy around the customer's needs, desires, and how Stonehouse Designs' products can bring them joy or solve a gifting challenge (e.g., "Looking for a unique gift that will be cherished?").
• •Highlight Craftsmanship and Personalization: Consistently weave in keywords and phrases related to "quality," "craftsmanship," "personalized," "custom," and "unique" to reinforce these core values in all communications.
• •Tell Stories (Even Small Ones): Instead of just listing features, briefly paint a picture of how the product can be used or cherished. For example, "Imagine their delight unwrapping a custom keychain featuring a beloved pet" or "Our engraved cutting boards make family recipes even more special."
• •Maintain Authenticity: As a family-owned business, let that genuine passion shine through. Avoid overly corporate jargon. Keep the language warm, approachable, and reflective of the care that goes into each product. Regularly review website copy, social media posts, and customer communications to ensure they align with this authentic voice.

Social Perception

Emerging Brand, Focus on Gifting, Positive Self-Presentation, Potential for Confusion.

Copy Examples

• •Facebook/Instagram Post (New Product - Engraved Tumbler): Keep your memories close and your drinks perfectly chilled! ✨ Our new laser-engraved tumblers are here, ready to be personalized just for you or a loved one. Crafted with care, because every sip should be special. What will yours say? #StonehouseDesigns #PersonalizedGifts #LaserEngraved #QualityCraftsmanship #NewCollection
• •Website Homepage Snippet: Welcome to Stonehouse Designs, where your stories are etched in quality. We're a family-owned business passionate about creating unique, laser-engraved treasures that bring joy and last a lifetime. Discover the perfect personalized gift today.
• •Product Description (Custom Slate Coasters): Protect your surfaces in style with our beautifully crafted slate coasters. Each piece is uniquely laser engraved with your chosen design, initial, or message, making them a perfect, heartfelt gift or a charming addition to your own home. Quality that you can see and feel, from our Stonehouse to yours.
• •Email Marketing Subject Line (Holiday Promotion): Make it Memorable: Unique Engraved Gifts from Stonehouse Designs Are Here! Body Snippet: This season, give a gift that truly speaks from the heart. At Stonehouse Designs, we lovingly craft personalized laser-engraved items designed to create lasting memories. Explore our collection and find something special for everyone on your list.
• •"About Us" Page Excerpt: It started with a passion for making things personal. At Stonehouse Designs, we believe the best gifts are those that tell a story. As a small, family-run workshop, every item we engrave is handled with care, ensuring quality craftsmanship and a piece you'll treasure. We're not just making products; we're helping you create moments.