Tono de Marca

Recreational and Experiential, Intriguing and Mystical, Casual and Direct, Slightly Edgy/Rebellious

Valores de Marca

• •Exploration and Novelty: Offering products that provide "unique" and "mind-bending" experiences.
• •Natural Ingredients (Claimed): Emphasis on botanical extracts like Amanita Muscaria, Blue Lotus, and hemp.
• •Recreation and Enjoyment: Providing products for relaxation, mood enhancement, and a "chilled-out, psychedelic experience."
• •Accessibility (within legal frameworks): Positioning products as "legal alternatives" to other psychoactive substances.
• •Potency: Product descriptions and reviews often highlight the strength of the effects.

Mejores Prácticas

• •Embrace the "Stoned" Identity Authentically: Don't shy away from the recreational and experiential aspects implied by the brand name, but balance it with an awareness of responsible use. Use language that resonates with an audience seeking unique sensations and relaxation.
• •Highlight Natural & Unique Ingredients: Emphasize the botanical origins (Amanita Muscaria, Blue Lotus, Mad Honey) and the "unique blend" or "traditional wisdom with modern enjoyment" aspects to add an element of intrigue and perceived quality.
• •Maintain Transparency (within legal limits): While highlighting the desired effects, be clear about what the products are (and are not, e.g., "contains absolutely no psilocybin" where applicable). Disclaimers are crucial. This builds trust in a market where skepticism can be high.
• •Use Evocative and Sensory Language: Describe the tastes, the anticipated feelings ("chilled-out," "serenity," "bliss," "visual clarity"), and the overall "experience" to connect with the audience's desires.
• •Be Mindful of the Evolving Legal and Social Landscape: The language must be adaptable. Avoid making direct medical claims. Stay informed about advertising regulations for psychoactive products, which are often strict and can vary. Focus on responsible enjoyment and exploration.

Percepción Social

Complex and Polarized: Target Audience seeking recreational psychoactive experiences, General Public/Skeptics concerned about safety and labeling, Regulatory Scrutiny due to legal gray areas, Health and Wellness Overlap with mentions of relaxation and mental clarity.

Ejemplos de Copy

• •Headline: Unlock a New Vibe. Body: Dive into the extraordinary with Stoned. Our Amanita Muscaria gummies offer a unique, chilled-out journey for your mind. Taste the adventure.
• •Headline: Seriously Stoned. Seriously Good. Body: Our chocolates aren't just delicious, they pack a punch. Crafted with potent Amanita Muscaria and premium hemp extract for those who know what they want.
• •Headline: Escape the Ordinary. Embrace the Lotus. Body: Let our Blue Lotus vapes guide you to serenity and inner peace. A smooth, natural way to elevate your moments.
• •Headline: Legal Psychedelics? Yeah, We Got That. Body: Explore the cosmos without breaking the rules. Stoned brings you a range of unique botanicals for a mind-expanding experience, delivered.
• •Headline: Taste the Magic. Feel the Bliss. Body: From potent Mad Honey chocolates to our famously strong gummies, Stoned is your source for natural bliss and unforgettable experiences. What will you discover?