Brand Tone

aspirational, passionate, and educational

Brand Values

• •Sustainability and Respect for Nature
• •Quality and Craftsmanship
• •Connection and Community
• •Seasonality

Best Practices

• •Lead with Passion and Purpose: Always start from the "why." Frame your copy around the love for flowers, the joy of gardening, and the mission to connect people with nature. Use words that convey emotion and dedication.
• •Educate and Empower: Share your expertise generously. Offer tips, explain the benefits of your sustainable practices, and provide clear instructions. Position the customer as a capable gardener you are guiding, not just a buyer.
• •Use Sensory and Evocative Language: Describe the colors, textures, and forms of the flowers in rich detail. Use words like "billowy," "handcrafted," "vibrant," and "enchanting" to help the audience visualize and feel the beauty of the product.
• •Emphasize Your Values: Consistently weave your core values—sustainability, quality, and seasonality—into your messaging. Mentioning "regenerative farming," "hand-selected cultivars," or "peak-season blooms" reinforces your brand identity and attracts like-minded customers.
• •Maintain a Warm and Inclusive Voice: Write as if you are speaking to a fellow garden enthusiast. Use "we" and "you" to create a sense of community and direct connection. Keep the tone approachable and inspiring, ensuring your expertise feels encouraging rather than intimidating.

Social Perception

high-quality, trustworthy, and expert

Copy Examples

• •The wait is over. Our hand-selected dahlia tubers are ready for your garden. From the soft blush of 'Cafe au Lait' to the vibrant sunset tones of 'Autumn Joy', each tuber is a promise of beauty, grown with care on our farm. We've nurtured them using regenerative methods, ensuring every bloom is as healthy as it is stunning. Ready to grow your own masterpiece? Shop the collection via the link in our bio.
• •Headline: From Our Farm to Your Garden. Sub-headline: Discover specialty dahlia tubers and ranunculus, cultivated with passion and sustainable practices. Let's grow something beautiful together.
• •Subject: Your Guide to Autumn Beauty is Here 🌱 + A First Look at Our Dahlia Harvest
• •Headline: The Choice of Artisans. Body: Elevate your floral designs with our sustainably grown, specialty cut flowers. We provide Melbourne's finest florists with exceptional blooms straight from our fields. Partner with us for unparalleled quality and seasonal beauty. Learn more about our wholesale offerings.
• •Title: 'Queen Lime Blush' Zinnia Seeds Description: A garden classic with an artistic soul. The 'Queen Lime Blush' offers enchanting gradients from soft lime to gentle pink, making every flower a unique work of art. Easy to cultivate for beginners and a favourite of experienced gardeners, these seeds come from our healthiest, most resilient plants. Bring an effortless, painterly touch to your garden this summer.