Brand Tone

The predominant tone of StoneBase is aspirational, natural, and professional, blending luxury with authenticity and a service-oriented approach.

Brand Values

• •Authenticity and Craftsmanship
• •Natural Beauty and Timelessness
• •Quality and Durability
• •Customer-Centric Service
• •Accessibility to Luxury

Best Practices

• •Lead with Authenticity: Always prioritize language that reflects the hand-crafted, natural origin of the products. Use words like artisan, hand-finished, unique, and natural, and tell the story of the product's journey.
• •Balance Luxury with Approachability: While the products are high-end, the tone should remain welcoming. Use sophisticated and evocative language (raw luxury, timeless elegance) but ensure the call-to-actions and contact information are simple, clear, and friendly.
• •Focus on Forever over Trendy: Position the products as timeless investments rather than fleeting trends. Use copy that emphasizes durability, longevity, and classic style that transcends seasons.
• •Showcase, Don't Just Tell: Use customer stories and testimonials in marketing copy. Phrases like Our clients say... or featuring a quote from a positive review can reinforce brand values and build trust more effectively than direct claims.
• •Maintain a Consistent Lexicon: Create a simple brand dictionary of preferred terms (e.g., Basin not Sink; Hand-crafted not Handmade; Natural Stone not Rock) to be used across all platforms—from the website and social media to customer service emails—to ensure a cohesive and professional brand voice.

Social Perception

The public and customer perception of StoneBase is overwhelmingly positive, recognizing high-quality products and service, trustworthiness, reliability, expert and helpful staff, and their capability for bespoke and large-scale projects.

Copy Examples

• •Artistry, Carved by Nature. Transform your bathroom into a sanctuary of raw luxury. Each of our basins is hand-crafted from a single, solid river stone, ensuring no two are ever alike. A timeless statement piece, sustainably sourced and brought to you from the hands of skilled artisans. Discover the collection at stonebase.co.nz. #StoneBaseNZ #NaturalLuxury #HandcraftedDesign #BathroomInspo #UniqueHomes
• •Don't just renovate. Elevate. Your home deserves more than mass-produced fixtures. At StoneBase, we source and supply New Zealand's finest collection of natural stone baths and basins, each a unique masterpiece. We work with homeowners, designers, and architects to bring enduring, natural beauty to any project. Explore raw luxury today. Call to Action: Shop Now
• •The Art of Stone. The Heart of Your Home. Discover handcrafted natural stone basins, baths, and decor that bring timeless elegance and raw, authentic beauty to your space.
• •The 'Aria' Polished Marble Basin - A Study in Elegance. Sculpted from a single block of pure white marble, the 'Aria' basin is elegance personified. Its polished surface reveals subtle, natural veining, making each piece a unique work of art. Hand-finished by our partner artisans, this countertop vessel is designed not just for function, but to become the serene focal point of your bathroom for a lifetime.
• •Inside: A First Look at Our New Hand-Carved Stone Collection