Brand Tone

Trendy & Fashion-Forward, Accessible & Affordable, Empowering & Body-Positive, Playful & Engaging, Confident & Chic

Brand Values

• •Fashion Accessibility: Providing trendy items at low prices.
• •Female Empowerment & Body Positivity: Helping women feel beautiful and confident.
• •Customer Connection: Valuing women's opinions and forging close relationships with customers.
• •Individuality: Undefined Chic suggests a unique and personal style.
• •Excitement & Joy: Spreading merry lifestyles, making fashion exciting.

Best Practices

• •Address Transparency Concerns: Highlight genuine customer service, clear return policies (if improved), and authentic business practices.
• •Amplify Positive Values Consistently: Continuously weave in the Undefined Chic, body positivity, and female empowerment messages across all descriptions, posts, and communications.
• •Show, Don't Just Tell (with Authenticity): Showcase value instead of just saying affordable. Feature diverse representations authentically in marketing instead of just saying body positive.
• •Develop a Clear Brand Voice Guide: Document the desired tone (e.g., Confident, Inclusive, Playful, Supportive) with examples of do's and don'ts.
• •Listen and Adapt: Monitor social listening and reviews closely. Address root causes of negative perception and rebuild trust.

Social Perception

Mixed to Negative: The brand attempts to project an image of a trendy and affordable fashion destination, but the online perception is marred by scam accusations and concerns about product quality. Skepticism: Potential customers are likely to be wary due to negative reviews. Target Audience Appeal: The marketing approach focusing on trendy items likely attracts a younger demographic.

Copy Examples

• •Define YOUR chic. ✨ Our latest drop is all about celebrating you in every way. Comfortable, stylish, and ready for anything. Tap to shop your new fave outfit! #UpperChic #UndefinedYou #BodyLove #FashionForAll
• •💖 Weekly Wow! Fresh Styles Just Landed (and your closet needs them!)
• •Effortless style meets ultimate comfort. Our All-Day Chic Jumpsuit is designed to flatter every figure and move with you, from morning coffee to evening cocktails. Embrace your unique beauty and feel amazing, inside and out. Because fashion should be fun, not a rulebook.
• •UpperChic: Your Style. Your Rules. Global Trends. Accessible Prices.
• •Tired of 'Body Shame'? Discover Fashion That Celebrates You at UpperChic.