Brand Tone

Mystical & Spiritual, Authentic & Knowledgeable, Empowering & Transformative, Welcoming & Passionate, Artistic & Unique

Brand Values

• •Authenticity & Quality: Sourcing genuine, high-quality, ethically mined gemstones.
• •Spirituality & Magic: Belief in the power and energy of crystals and ancient symbols.
• •Empowerment & Healing: Providing tools and jewellery that support personal growth, healing, and self-empowerment.
• •Ethical Practices: Commitment to fair trade and responsible sourcing.
• •Customer Connection & Service: Creating a welcoming environment and positive customer experiences, treating customers like part of a 'tribe.'
• •Craftsmanship & Uniqueness: Offering unique, handcrafted designs that integrate ancient wisdom with modern style.

Best Practices

• •Embrace Mystical & Evocative Language: Consistently use words that evoke magic, spirituality, energy, and transformation (e.g., "sacred," "ancient," "vibrational," "empower," "attune," "mystical," "healing").
• •Highlight Authenticity & Ethical Sourcing: Regularly mention the genuine nature of the gemstones, their high quality, and the ethical, fair-trade principles behind their sourcing to build trust.
• •Focus on Empowerment & Personal Journey: Frame products not just as beautiful objects, but as tools for self-discovery, healing, and personal empowerment. Connect items to the wearer's spiritual path.
• •Maintain a Welcoming & Knowledgeable Voice: Write as if you are a friendly, passionate expert guiding someone through a special collection. Share knowledge about the properties and symbolism of items.
• •Connect to Glastonbury's Unique Spirit: Weave in references to Glastonbury's reputation as a mystical and spiritual centre (e.g., "Isle of Avalon," "heart of Glastonbury") to reinforce the brand's unique location and heritage.

Social Perception

StoneAge Glastonbury is highly regarded by its customers and visitors as a trusted source for authentic, high-quality, and often 'magical' crystals and jewellery. The staff are seen as friendly, knowledgeable, and helpful, and the shop has a welcoming, serene, and even temple-like atmosphere. Customers feel a connection to the items, often mentioning the energy and transformative qualities of their purchases. It's considered a standout shop in Glastonbury, a town known for its mystical and spiritual offerings, and a 'must-visit' destination.

Copy Examples

• •Headline: Unlock Ancient Secrets. Adorn Your Soul. Body: Discover our new collection of ethically sourced Labradorite, each piece a unique gateway to intuition and protection. Handcrafted in Glastonbury, where magic meets craftsmanship. Feel the power within. #StoneAgeGlastonbury #SacredJewellery #CrystalEnergy
• •Headline: More Than Jewellery, It's an Empowerment. Body: For over 25 years, we've been crafting talismans of transformation. Our Sacred Geometry pendants are designed with intention, to align your spirit and amplify your journey. Find your frequency at StoneAge Glastonbury. #GlastonburyMagic #SpiritualAwakening #ConsciousLiving
• •Headline: Feel the Call of Avalon? Your Crystal Awaits. Body: Step into our Glastonbury haven, a sanctuary of authentic crystals and handcrafted treasures. Let our knowledgeable guides help you find the piece that resonates with your soul's purpose. Experience the StoneAge difference. #CrystalHealing #GlastonburyShopping #UniqueFinds
• •Headline: Ethically Sourced. Divinely Inspired. Body: Each gemstone in our Angelic Collection is chosen for its purity and vibrational quality, sourced with care from ethical mines. Wear a piece of light, designed to connect you with your celestial guides. Explore the collection online. #EthicalCrystals #AngelicConnection #StoneAgeDesigns
• •Headline: From the Heart of Glastonbury, Jewellery with Soul. Body: Immerse yourself in the ancient wisdom of Egyptian symbols, reimagined in stunning sterling silver and gold. Our unique Tektite pieces carry the energy of the cosmos. Which story will your StoneAge jewel tell? #AncientWisdomModernStyle #HandcraftedJewellery #GlastonburyVibes