Brand Tone

Trendy and Modern, Direct and Confident, Visually Focused, Approachable and Engaging, Slightly Aspirational

Brand Values

• •Style and Aesthetics
• •Quality and Durability
• •Innovation and Uniqueness
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Develop a Core Messaging Doc: Create a document outlining key brand phrases, a "words we use/don't use" list, and the desired emotional response from the copy. This ensures everyone writing for the brand is aligned.
• •Prioritize Visual Language: Given the product's aesthetic appeal, use descriptive words that evoke texture, appearance, and the feeling of the product. Think "sleek," "textured," "natural," "bold."
• •Stay Current but Authentic: While leveraging trends (like "viral"), ensure the language still feels genuine to the product and doesn't become overly reliant on fleeting slang that can quickly date the brand.
• •Engage, Don't Just Broadcast: Especially on social media, continue to ask questions, encourage user-generated content, and respond to comments in the established brand voice – confident, approachable, and appreciative.
• •Maintain Clarity and Confidence: The copy should be easy to understand, directly state benefits, and convey a belief in the product's quality and appeal. Avoid overly technical jargon unless explaining a specific protective feature.

Social Perception

Visually Appealing Product, Trendy/Viral Item, E-commerce Savvy, Limited Independent Verification, Potential Brand Name Confusion

Copy Examples

• •Headline (Website/Ad): "Stone Cold Style. Unbreakable Vibe. This is The Stone Phone Case."
• •Instagram Caption: "Texture that talks. Protection that rocks. Elevate your everyday with the OG Stone Case. What color are you copping? 👇 #StoneadeStyle #ViralCase #PhoneGoals"
• •Product Description Snippet: "More than just a case, it's a statement. Our signature Stone Phone Case fuses raw natural aesthetics with rugged defense. Turn heads, not an expensive repair bill."
• •Email Subject Line: "Your Phone's New Best Friend (Looks Good Too 😉)"
• •Retargeting Ad Copy: "Still thinking about that Stone Case? We get it. It's not just a want, it's a need (for style and sanity). Free worldwide shipping still on! Don't miss out."