Brand Tone

traditional, family-oriented, and focused on quality and heritage

Brand Values

• •Quality
• •Tradition & Heritage
• •Customer Satisfaction
• •Family
• •Community

Best Practices

• •Emphasize Heritage and Story: Regularly incorporate the brand's long history, family roots, and connection to Pennsylvania Dutch traditions in your storytelling.
• •Highlight Quality and Craftsmanship: Use descriptive language that conveys the premium nature of the ingredients and the care taken in the preparation process (e.g., "hand-trimmed," "slow-smoked," "finest ingredients").
• •Maintain a Warm and Inviting Voice: Write as if you are speaking to a valued member of the community or family. Use welcoming and appreciative language.
• •Focus on the Customer Experience: Frame products not just as items for sale, but as integral parts of family meals and traditions. Speak to the satisfaction and enjoyment customers will derive.
• •Be Authentic and Transparent: Reflect the genuine values of the company. If faith or community are core, let that subtly shine through in a way that resonates with the target audience. Ensure claims about quality and tradition are consistently backed by practices.

Social Perception

Customers generally perceive Stoltzfus Meats very positively, frequently praising the high quality and taste of their products, especially items like scrapple, bologna, bacon, and ham. The brand is seen as reliable and providing excellent customer service. There's a strong appreciation for the authenticity of their products and adherence to traditional recipes.

Copy Examples

• •A Taste of Tradition, Crafted with Care. For over 70 years, Stoltzfus Meats has brought the authentic flavors of Pennsylvania Dutch country to your table. Our family recipes, passed down through generations, mean every bite is a taste of home.
• •The Centerpiece of Your Family Meal. From our award-winning hams to our savory sausages, we pour our heritage into every product. Make your next gathering unforgettable with the quality only Stoltzfus Meats can deliver.
• •Still Made the Old-Fashioned Way. Because Some Things Shouldn't Change. We believe in using the finest ingredients and time-honored techniques. Experience the rich taste of tradition with Stoltzfus Meats – quality you can depend on.
• •From Our Farm to Your Table, Since 1954. Stoltzfus Meats began with a commitment to quality and community. Today, we continue that legacy, delivering exceptional meats that bring families together.
• •More Than Just Meat. It's a Legacy of Flavor. Discover the Stoltzfus difference – where every cut is handled with care and every recipe tells a story. Taste the dedication in every delicious bite.