Brand Tone

wholesome, traditional, and friendly

Brand Values

• •Quality
• •Tradition & Heritage
• •Family & Community
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Emphasize Heritage and Storytelling: Regularly incorporate the family history, the founding by Amos Stoltzfus, and the continuation of traditional methods. This reinforces authenticity and tradition.
• •Use Warm and Inviting Language: Employ words that evoke feelings of family, community, comfort, and quality. Phrases like "centerpiece of your table," "privileged guests," and "crafted with care" align with their established tone.
• •Highlight Quality Ingredients and Processes: Detail the commitment to quality, such as "dry-cured," "real hickory wood smoked," and "finest ingredients," to showcase the care put into the products.
• •Focus on the Customer Experience: Frame product benefits around creating enjoyable meals, family gatherings, and satisfying culinary experiences. Speak directly to the customer and their satisfaction.
• •Maintain Visual Consistency: Ensure that imagery used alongside copy (on the website, social media, and ads) reflects the wholesome, traditional, and high-quality nature of the brand. Showcasing appealing food, family/community settings, and potentially the Lancaster County landscape can enhance the message. Their social media already does this well by showing recipes and community engagement.

Social Perception

Stoltzfus Meats is generally perceived very positively by customers and the public. High-Quality Products: Customers consistently praise the taste and quality of the meats, often citing specific items like bacon, scrapple, sausage, and ham. Many consider their products to be superior to mass-produced alternatives. Authentic Pennsylvania Dutch Experience: The brand is seen as a genuine provider of traditional Pennsylvania Dutch foods, evoking nostalgia and a sense of regional pride for many. Trusted & Reliable: Positive comments about customer service, timely delivery, and consistent product quality contribute to a perception of trustworthiness. Community-Oriented: Their local involvement and family-run image resonate well with the public. Nostalgia & Comfort: For many, particularly those with roots in Pennsylvania, Stoltzfus Meats brings back fond memories and offers comfort food. Social media engagement shows an active and appreciative audience, with users often sharing their enjoyment of the products and recipes.

Copy Examples

• •Headline: Taste the Tradition in Every Bite. Body: For over 70 years, Stoltzfus Meats has been crafting premium Pennsylvania Dutch meats using cherished family recipes. From our farm to your table, experience the quality and care that makes every meal a special occasion. Call to Action: Shop Our Heritage Collection Today.
• •Headline: The Heart of Your Family Table. Body: We believe food brings people together. That's why we put our heart into every sausage, ham, and strip of bacon we make – so you can create delicious memories with those you love most. Call to Action: Discover Your New Family Favorite.
• •Headline: Real Ingredients. Real Flavor. Real Pennsylvania Dutch. Body: No shortcuts, just time-honored techniques and the finest local ingredients. Experience the authentic taste of Lancaster County with Stoltzfus Meats. Call to Action: Explore Our Award-Winning Meats.
• •Headline: From Our Family to Yours, Since 1954. Body: It started with Amos Stoltzfus and a dream of sharing the wholesome goodness of farm-fresh meats. Today, we continue that legacy, committed to the same quality and community values. Call to Action: Read Our Story.
• •Headline: More Than Just Meat. It's a Taste of Home. Body: Whether you grew up with these flavors or are discovering them for the first time, Stoltzfus Meats offers a comforting taste of tradition that feels like home. Call to Action: Bring Home the Goodness.