Brand Tone

Helpful, Knowledgeable, and Community-Oriented

Brand Values

• •Customer Service
• •Quality Products
• •Community Focus
• •Tradition and Reliability
• •Expertise and Practical Solutions
• •Comprehensive Support

Best Practices

• •Prioritize Helpfulness in All Communications: Whether it's a social media post, website copy, or in-store signage, ensure the language offers solutions, answers potential questions, and invites engagement.
• •Maintain a Conversational and Approachable Style: Use clear, easy-to-understand language. Avoid overly corporate or technical jargon. Write as if you're talking to a neighbor.
• •Showcase Expertise Through Value-Driven Content: Regularly share tips, advice, and seasonal information (like their current blog posts) that benefit customers and subtly reinforce product offerings.
• •Reinforce Community Ties: Mention local events, seasons, or farming concerns. Use "we" when referring to the store and its relationship with customers to foster a sense of belonging.
• •Be Consistent Across All Channels: Ensure the friendly, knowledgeable, and reliable tone is uniform from the website to Facebook, Instagram, and any print materials, reflecting the in-store experience.

Social Perception

trusted and reliable local institution

Copy Examples

• •Haying season is here! Stock up on quality baler twine, and keep your equipment running smooth with our blade sharpening service. Stoltzfus Feed and Supply: Your partner in a productive season.
• •From playful pups to hardworking farm dogs, their nutrition matters. Our team at Stoltzfus Feed and Supply will help you find the perfect Fromm Family Pet Food for your loyal companion. Because healthy pets are happy pets.
• •Don't let an empty feeder spoil your backyard birdwatching! We have a wide selection of seeds and suets, including Stoltzfus Sunflower Chips. Plus, expert advice to attract your favorite feathered friends. Visit us in Gap!
• •For over 35 years, Stoltzfus Feed and Supply has been more than just a store – we're your neighbors. We're proud to offer quality feeds, farm essentials, and friendly advice to the heart of Lancaster County. Stop by and experience the difference family-owned makes.
• •Need feed but short on time? Stoltzfus Feed and Supply delivers! Get the quality equine, livestock, and pet supplies you trust brought right to your farm or home. Call us today to schedule your delivery.