Brand Tone

Mindful & Intentional, Supportive & Encouraging, Calm & Minimalist, Relatable & Human, Slightly Provocative/Challenging (in a positive way)

Brand Values

• •Presence & Mindfulness
• •Focus & Productivity
• •Well-being & Balance
• •Connection (Real-World)
• •Simplicity & Design

Best Practices

• •Emphasize "Why," Not Just "What": Focus on the benefits of disconnecting (clarity, connection, peace) rather than just describing the physical product. Connect with the user's desire for a better quality of life.
• •Use Mindful Language: Incorporate words like "intentional," "present," "focus," "balance," "unplug," "recharge," and "connect" frequently and naturally.
• •Maintain a Supportive and Non-Judgmental Voice: Acknowledge that reducing screen time is a challenge. Position Stolp as a helpful companion on this journey, not a source of guilt.
• •Keep it Clear and Concise: Reflect the product's simplicity in the copy. Avoid jargon or overly complex sentences. The message should be as uncluttered as the desired state of mind.
• •Visually Align Copy with Brand Aesthetics: Ensure that the copy complements the minimalist and calm visual identity of the brand. Short, impactful statements often work well. On social media, let images speak and use captions to add depth and encouragement.

Social Perception

Innovative Solution, High-Quality Product, Advocate for Digital Wellness, Slightly Niche but Growing Relevance, Empowering

Copy Examples

• •Headline (Website/Ad): "Silence the noise. Amplify your life. Discover Stolp."
• •Instagram Post Caption: "Remember what it feels like to be truly present? ✨ Your Stolp is more than a box; it's a doorway to deeper focus, uninterrupted conversations, and a calmer mind. What will you do with your #StolpTime today?"
• •LinkedIn Post: "In a world of constant notifications, focus is the new superpower. Stolp empowers your team to minimize digital distractions and maximize productivity. Learn how creating device-free moments can transform your workplace culture."
• •Product Description Snippet: "Elegantly designed and purposefully simple, Stolp is your tangible reminder to disconnect and recharge. Reclaim your attention, one closed lid at a time."
• •Email Subject Line: "Ready to find your focus? Your Stolp journey starts now."