Brand Tone

Scientific & Informative, Empathetic & Supportive, Confident & Reassuring, Aspirational & Positive, Professional & Trustworthy

Brand Values

• •Efficacy
• •Science-Backed Solutions
• •Transparency
• •Empowerment
• •Quality
• •Ethical Practices
• •Problem-Solving

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's personality, tone (e.g., scientific but accessible, empathetic yet confident), core vocabulary, and "this but not that" examples (e.g., "Informative but never condescending"). This guide should be the single source of truth for all content creators.
• •Prioritize Scientific Accuracy with Clarity: While highlighting the science, ensure the language is understandable to the average consumer. Avoid overly dense jargon without explanation. Back up claims with accessible evidence or ingredient explanations.
• •Emphasize Empowerment and Solutions: Frame content around how the products help users overcome their hair concerns and regain confidence, rather than solely focusing on the problem itself.
• •Maintain Transparency in All Communications: Whether discussing ingredients, results, or the brand story, honesty builds trust. This aligns with the value of "Pure" and "Transparency."
• •Ensure Visual and Textual Consistency: The tone of the copy should align with the visual branding (e.g., clean, professional imagery). This consistency across all touchpoints (website, social media, packaging) reinforces brand identity and trust.

Social Perception

Customers perceive the brand positively, citing noticeable improvements in hair health and appreciate the product's effectiveness. The brand's messaging around empowerment and natural, ethical (vegan, cruelty-free) aspects likely resonates positively.

Copy Examples

• •Headline (Scientific & Confident): Science-Powered Hair Recovery. Unlock Visibly Thicker, Fuller Hair with Stolen Formulations.
• •Social Media Post (Empathetic & Aspirational): Don't let hair loss define your story. Reclaim your confidence and embrace the journey to healthier, more vibrant hair. Our scientifically formulated solutions are here to support you every step of the way. ✨ #HairConfidence #StolenFormulations #EmpoweredByScience
• •Product Description Snippet (Informative & Transparent): Our Hair Recovery Serum features a potent blend of AnaGain™ and Baicapil™, clinically shown to stimulate hair growth and reduce thinning. We believe in full transparency – know exactly what you're putting on your scalp and why.
• •Email Subject Line (Reassuring & Benefit-Driven): Tired of Seeing More Hair in Your Brush? Discover a Real Solution.
• •About Us Snippet (Supportive & Problem-Solving): Born from personal experience, Stolen Formulations is dedicated to providing effective, science-backed solutions for those struggling with hair thinning. We understand the journey, and we're here to help you achieve your best hair.