Brand Tone

Edgy and Rebellious (but Sophisticated), Contemporary and Current, Inclusive and Community-Focused, Authoritative yet Accessible, Provocative and Thought-Provoking

Brand Values

• •Artistic Freedom and Authenticity
• •Innovation
• •Community and Connection
• •Cultural Relevance
• •Accessibility

Best Practices

• •Speak Authentically: Use direct, confident language that reflects the gallery's roots in subcultures. Avoid overly academic or corporate jargon. Let the art's rebellious spirit infuse the words.
• •Champion the Artist's Voice: Whenever possible, incorporate artist quotes or frame the narrative around their unique perspectives and the stories behind their work.
• •Maintain an Inclusive Edge: While edgy, ensure the tone remains inviting. Highlight the community aspect and the idea that this art is for everyone who appreciates bold expression.
• •Be Visually Driven, Verbally Concise: Urban art is highly visual. Copy should complement the imagery, be punchy, and get to the point quickly, especially on platforms like Instagram. Use relevant and targeted hashtags.
• •Stay Provocative (When Appropriate): Don't shy away from the challenging or thought-provoking aspects of the art. Use questions and bold statements to engage the audience and spark curiosity.

Social Perception

Leading and Influential, Cool and Alternative, A Hub for Talent, Dynamic and Engaged, Trusted Source

Copy Examples

• •Exhibition Announcement: "Beyond the streets, within these walls. [Exhibition Title] confronts [Theme/Concept]. Experience the unapologetic vision of [Artist Name/Group Show]. Opens [Date]. #StolenSpace #UrbanArt #ContemporaryArt #[ArtistName]"
• •Artist Spotlight: "Meet [Artist Name] – disrupting perspectives one canvas at a time. Their latest body of work at StolenSpace delves into [brief description of artist's theme/style]. Explore the collection online & in-gallery. #ArtRebellion #StreetArtInfluence #LondonGallery"
• •New Print Release: "Own the edge. Freshly inked: a limited edition print by [Artist Name] is now available exclusively at StolenSpace. Don't miss this piece of urban art history. Shop link in bio. #LimitedEdition #ArtCollector #StolenSpaceStore"
• •Gallery Philosophy Post: "No rules. No boundaries. Just raw creativity. StolenSpace champions the artists who redefine art from the subcultures up. This is where the conversation starts. #AlternativeArtSpace #LondonArtScene #CreativityUnleashed"
• •Call to Visit (General): "Escape the ordinary. Discover art that speaks the language of now at StolenSpace Gallery, Shoreditch. We’re open [Days, Hours]. What will you find? #ArtExhibition #Shoreditch #MustSeeArt"