Brand Tone

Passionate & Purpose-Driven, Expert & Informative, Approachable & Personal, Empowering & Inclusive, Creative & Artistic

Brand Values

• •Ethical Production & Anti-Fast Fashion
• •Sustainability & Longevity
• •Inclusivity
• •Quality & Craftsmanship
• •Functionality & Comfort
• •Individuality & Personal Expression
• •Community & Connection

Best Practices

• •Embody Lindy's Voice: Channel her passion for ethical making, her expertise, and her approachable nature. Share the \"why\" behind the patterns.
• •Highlight Core Values: Consistently weave in themes of inclusivity, sustainability, quality, and the rejection of fast fashion.
• •Focus on Empowerment: Frame pattern usage as a way for individuals to gain skills, express creativity, and achieve a perfect, comfortable fit.
• •Be Informative and Educational: Provide genuine insights into garment construction, fabric choices, and fitting to build trust and authority.
• •Foster Community: Use language that invites interaction, shares customer creations (with permission), and emphasizes the shared journey of making.

Social Perception

Highly Respected Designer, Innovative Patterns, Excellent Fit & Inclusivity, Supportive & Responsive, Ethical & Conscious Choice, Focus on \"Clothes, Not Fashion\"

Copy Examples

• •Headline: Beyond the Trend: Craft Garments That Tell Your Story. Body: \"At Stokx Patterns, we believe in the power of making. Our meticulously designed patterns, born from 30+ years of experience, empower you to create clothing that fits your body, your life, and your values. Say goodbye to fast fashion, hello to enduring style. #StokxPatterns #MakeYourOwnWardrobe #SlowFashion\"
• •Headline: Unlock Your Inner Designer: Patterns for Every Body and Every Style. Body: \"Dreaming of a wardrobe that truly reflects you? Stokx Patterns offers inclusive sizing and gender-neutral designs built on a foundation of comfort, function, and beauty in movement. Let's create something amazing together. #SewInclusive #StokxDesigns #PatternMaking\"
• •Headline: The Art of the Perfect Fit: Discover Stokx. Body: \"Tired of clothes that don't quite work? Lindy Stokes, our founder, has dedicated decades to perfecting patterns that celebrate all forms. Experience the joy of a garment made by you, for you, with designs that are as practical as they are beautiful. Explore our collection. #EthicalSewing #HandmadeRevolution #StokxPatterns\"
• •Headline: More Than Just Stitches: Join the Stokx Community. Body: \"Sewing is a journey, and Stokx Patterns is here to guide you. From detailed instructions to a shared passion for conscious making, connect with a community that values quality, creativity, and clothing with a soul. What will you make next? #SewingCommunity #ConsciousCraft #LindyStokesDesigns\"
• •Headline: \"I Make Clothes, Not Fashion.\" - Lindy Stokes. Body: \"Invest in patterns that transcend seasons. Stokx Patterns offers timeless designs focused on durability, comfort, and the freedom to express your unique self. Build a wardrobe you'll love for years to come. #TimelessDesign #WearableArt #StokxPatternsBerlin\"