Brand Tone

Professional and Respectful, Authoritative and Knowledgeable, Traditional and Heritage-Focused, Product-Focused and Direct, Supportive

Brand Values

• •Quality and Durability
• •Heritage and Tradition
• •Service and Customer Care
• •Respect for Service Professions
• •Reliability
• •Recognition

Best Practices

• •Maintain Professionalism and Respect: Always use a respectful and formal tone, particularly when addressing or referencing service professionals. Avoid slang, overly casual language, or humor that could undermine the serious nature of their clients' work.
• •Emphasize Heritage and Trust: Weave in the company's long history (since 1949) and commitment to quality to build trust and reinforce their authority in the field.
• •Focus on Quality and Durability: Consistently highlight the high-quality materials, craftsmanship, and durability of the products, linking these attributes to the demanding environments they are used in.
• •Be Clear and Direct: Provide clear, concise, and factual information about products and services. The copy should be informative and easy to understand, focusing on the needs of professionals.
• •Show, Don't Just Tell (with Respect): Use imagery and descriptions that showcase the products in a professional context. When featuring individuals, ensure they are portrayed with dignity and respect for their roles. Use customer testimonials if they align with the brand's respectful and professional tone.

Social Perception

As a Supplier: Customers likely perceive STOKES INTERNATIONAL as a long-standing, reliable source for specialized professional uniforms, insignia, and gear. Quality and Trust: The emphasis on durable materials and history likely fosters a perception of trustworthiness and quality. Niche Provider: They are seen as a specialist in a specific market (public safety, military, corporate recognition) rather than a general apparel company. Canadian Heritage: Their Canadian founding and base are part of their identity. Customer Service: Review data suggests a generally positive perception of their customer service and return policy.

Copy Examples

• •Headline: Equip the Front Line. Since 1949. Body: For over 75 years, STOKES INTERNATIONAL has been the trusted provider of high-quality uniforms, insignia, and tactical gear for those who serve. We honor your commitment with products built for unwavering performance and distinction. Explore our heritage of excellence.
• •Headline: Your Badge. Your Story. Expertly Crafted. Body: More than just metal—a symbol of dedication and service. STOKES INTERNATIONAL offers custom badges and insignia, meticulously designed to represent your organization's pride and professionalism. Create your legacy with us.
• •Headline: Ready for Duty. Built to Endure. Body: When every second counts, your gear cannot fail. STOKES INTERNATIONAL provides tactical apparel and equipment engineered for the toughest conditions. Depend on quality that matches your resilience.
• •Headline: Honoring Service, Inspiring Pride. Body: Recognize dedication and celebrate achievement with our distinguished line of commendation bars, service pins, and corporate awards. STOKES INTERNATIONAL helps you honor the individuals who make a difference.
• •Headline: The Standard in Professional Appearance and Performance. Body: From ceremonial regalia to everyday essential wear, STOKES INTERNATIONAL delivers the consistent quality and professional appearance your service demands. Trust our decades of experience to outfit your team.