Brand Tone

Enthusiastic and Adventurous, Health-Conscious and Trustworthy, Planet-Friendly and Responsible, Authentic and Community-Oriented, Innovative and Bold, Playful and Engaging

Brand Values

• •Health and Wellness
• •Sustainability and Environmental Responsibility
• •Quality and Integrity
• •Adventure and Active Living
• •Innovation
• •Community
• •Transparency

Best Practices

• •Embrace "Stoked" Language: Consistently use energetic, positive, and adventurous vocabulary (e.g., "fuel," "conquer," "adventure," "unleash," "crush it," "live the stoke").
• •Highlight Core Values in Every Message: Weave in messaging about health benefits (high protein, low sugar, organic), sustainability (Grain From Rain™, regenerative farming), and quality ingredients naturally within product descriptions, social posts, and ads.
• •Speak Authentically to Your Audience: Address health-conscious individuals and adventure-seekers directly, acknowledging their goals and lifestyle. Use a voice that is relatable and inspiring, like a trusted and enthusiastic training partner.
• •Balance Playfulness with Purpose: While the tone can be fun and engaging (especially on social media), always ensure it's underpinned by the serious commitment to health, quality, and sustainability that defines the brand.
• •Be Transparent and Educational: Clearly explain the benefits of ingredients, sustainable practices (like OatRice’s lower environmental footprint), and what makes Stoked Oats different, reinforcing trust and credibility.

Social Perception

Positive for Health-Conscious Consumers, Appeals to Active Individuals, Eco-Conscious Appeal, Seen as Innovative, Premium Product, Canadian Brand Pride

Copy Examples

• •Headline: Unleash Your Adventure. Fuel it with Stoked Oats. Body: Mornings are for conquering, not compromising. Our nutrient-dense, planet-friendly oats are packed with the protein and clean energy you need to crush your day, whether it's a mountain peak or a marathon meeting. Get Stoked!
• •Headline: Seriously Sustainable. Seriously Delicious. Body: We believe what’s good for the Earth is good for you. That’s why Stoked Oats are organically grown using only rainwater, thanks to our Grain From Rain™ commitment. Taste the difference that true sustainability makes.
• •Headline: Not Your Grandma's Oatmeal (But She’d Approve of the Ingredients). Body: Tired of bland breakfasts? Stoked Oats is here to shake things up! High protein, low sugar, and bursting with natural flavor. We’re pushing the boundaries of what oats can be. Ready to get Stoked?
• •Headline: From Regenerative Fields to Your Fueling Bowl. Body: Our new Stoked OatRice isn't just a rice alternative; it's a revolution! Twice the protein, five times the fiber, and grown in fields that heal the planet. It’s time to rethink your grains.
• •Headline: Join the Stoked Life! Body: We’re more than just oats; we’re a community of adventurers, health-seekers, and planet-lovers. Fuel your passion with Stoked Oats and share your journey with #StayStoked. What adventure are you fueling today?