Brand Tone

Enthusiastic & Passionate, Community-Focused & Welcoming, Down-to-Earth & Accessible, Knowledgeable & Helpful

Brand Values

• •Quality & Durability
• •Sustainability & Environmental Responsibility
• •Accessibility & Inclusivity
• •Adventure & Exploration
• •Community Connection

Best Practices

• •Embrace the "Stoked" Mentality: Ensure all copy conveys genuine enthusiasm and passion for the outdoors and the products offered. Use vibrant, positive language.
• •Prioritize Community: Frame messaging in a way that speaks directly to the local Des Moines community and fellow outdoor lovers. Highlight local connections and shared experiences.
• •Champion Sustainability: Weave in the values of durability, repair, and reuse. Educate customers on the benefits of sustainable choices in their outdoor pursuits.
• •Be Approachable and Inclusive: Avoid overly technical jargon unless explained. Ensure the language welcomes both seasoned adventurers and newcomers, emphasizing accessibility.
• •Tell Stories: Share anecdotes (like Collin's journey or Sici the cat's symbolism) that personalize the brand and reinforce its values and human element.

Social Perception

Positive Reputation, Trusted Local Retailer, Innovative & Forward-Thinking, Enthusiast Hub

Copy Examples

• •Headline: Get Stoked for Your Next Adventure! Quality Gear, Good Vibes. Body: Whether you're scaling peaks or exploring East Village trails, Stoked DSM has your back. We're passionate about equipping our community with durable gear that lasts. Swing by, say hi to Sici the cat, and let's get you ready for the wild! #StokedDSM #OutdoorAdventure
• •Headline: Pre-Loved Gear, New Adventures. Our Reuse Program is LIVE! Body: Good for your wallet, great for the planet! Our new reuse and repair section is officially open. Find quality pre-owned outdoor equipment and give it a second life. Because adventure shouldn't break the bank (or the Earth!). #SustainableStoke #DSMOutdoor
• •Headline: From City Streets to Mountain Peaks – We’ve Got the Gear. Body: Stoked isn't just a name, it's a feeling! We handpick every item, from rugged hiking boots to smooth-riding e-bikes, so you can focus on the fun. Got questions? Our team is always here to help you find the perfect fit for your next outing. #GearUpGetOut #DesMoines
• •Headline: More Than a Store, We're Your Local Adventure Hub. Body: Collin and the Stoked team are dedicated to helping Des Moines get outside. We believe in quality, sustainability, and the power of a shared passion. Come find your next favorite piece of gear, or just chat about your latest escapade! #CommunityFirst #StokedLife
• •Headline: Adventure Awaits. Don't Let Your Gear Hold You Back. Body: At Stoked, we offer high-quality new and used outdoor essentials designed for wherever life takes you. From durable camping equipment to stylish urban-ready apparel, we ensure you're prepared and looking good. Visit us in the Historic East Village! #StokedAndReady #ExploreDSM