Brand Tone

Friendly and Approachable, Enthusiastic and Positive, Practical and Solution-Oriented, Slightly Playful/Fun, Authentic and Transparent

Brand Values

• •Sustainability
• •Convenience and Portability
• •Quality and Durability
• •Design and Functionality
• •Community/Family
• •Responsibility

Best Practices

• •Embrace "Friendly & Practical": Always aim for a tone that is both welcoming and clearly communicates the benefits and ease of using Stojo products. Avoid overly technical jargon.
• •Highlight Sustainability with Positivity: Frame the eco-friendly aspect as an empowering and achievable lifestyle choice, not a guilt trip. Focus on the positive impact of using Stojo.
• •Keep it "Real" and Authentic: Continue to acknowledge the journey towards greater sustainability. Share behind-the-scenes glimpses or stories that connect with the "dads on a mission" origin.
• •Incorporate "Fun" and "Vibrancy": Especially in visual content and shorter social media posts, let the playful and colorful nature of the brand shine through. Use emojis and engaging questions.
• •Be Solution-Oriented and Empowering: Focus on how Stojo products provide a simple solution to the problem of single-use waste and empower individuals to make a difference easily.

Social Perception

Eco-Conscious Choice, Innovative and Practical, Stylish and Modern, Good Quality (Generally), Responsive Customer Service, Growing Brand

Copy Examples

• •Headline: Sip, Stow, Save the Planet. That’s the Stojo way. Body: Tired of bulky travel mugs? Our collapsible cups, bottles, and bowls are designed for your on-the-go life AND a healthier Earth. #Stojo #HaveFunWithLess #EndDisposableCulture
• •Headline: Your Everyday Reusable, Reimagined. Body: Meet Stojo – the ultra-portable, leak-proof solution to ditching single-use. Made from safe, durable silicone, it’s sustainability made simple (and stylish!). Join the Stojo family today!
• •Headline: Less Waste, More Adventure. Body: From your morning commute to your weekend hikes, Stojo is ready for anything. Collapse it down and pop it in your bag. Easy, right? Making sustainable choices shouldn't be a hassle. #StojoLife #SustainableSwaps
• •Headline: Small Change, Big Impact. (Like, Really Big.) Body: Did you know one Stojo can save hundreds of disposable cups from landfills each year? Pretty cool, huh? We’re all about making it easy (and fun!) to be a little kinder to our planet, one sip at a time. #Sustainability #EcoFriendlyLiving
• •Headline: Designed by Dads, Loved by Earth (and You!). Body: We started Stojo because we wanted better for our kids and our planet. Now, we’re a whole community making a difference with every reusable Stojo product. Thanks for being part of the journey! #StojoCommunity #PlanetFriendly