Brand Tone

Innovative & Modern, Friendly & Approachable, Confident & Empowering, Stylish & Fashion-Conscious, Problem-Solver, Community-Focused

Brand Values

• •Safety & Protection
• •Style & Design
• •Innovation & Quality
• •Comfort & Functionality
• •Customer-Centricity
• •Accessibility

Best Practices

• •Speak Human: Use clear, concise, and relatable language. Avoid overly technical jargon unless explaining a specific benefit in an accessible way. Keep the tone conversational and friendly.
• •Highlight the "Why": Connect product features (e.g., ANSI certification, anti-fog) to user benefits (e.g., peace of mind, clear vision during crucial tasks, comfort). Emphasize how Stoggles solves a problem and improves the user's experience.
• •Embrace Visual Language: Use descriptive words that evoke style, comfort, and confidence. Reflect the modern, clean aesthetic of the brand in the copy.
• •Stay True to Values: Ensure all copy aligns with core values like safety, style, innovation, and customer-centricity. For example, when discussing new products, highlight how customer feedback played a role.
• •Be Confident, Not Arrogant: Project assurance in the product's quality and design, but maintain an approachable and inclusive tone that resonates with a broad audience, from healthcare professionals to DIY enthusiasts.

Social Perception

Many customers, especially in healthcare and DIY communities, perceive Stoggles as a game-changer, offering a much-needed stylish alternative to traditional safety glasses. They are seen as comfortable, effective for everyday protection, and aesthetically pleasing. The availability of prescription lenses is highly valued.

Copy Examples

• •Headline: Don't Just Protect Your Eyes. Adorn Them. Body: Introducing Stoggles: ANSI-certified safety that meets runway-ready style. Finally, eyewear that works as hard as you do, and looks good doing it. #LoveYourEyes
• •Headline: Bye-Bye, Foggy Goggles. Hello, Crystal Clear Confidence. Body: Tired of compromising your vision (and style) for safety? Stoggles offer advanced anti-fog, blue-light blocking lenses in frames you’ll actually *want* to wear. See the difference. Feel the difference.
• •Headline: From the OR to the Workshop, Style That Clicks. Protection That Sticks. Body: Stoggles are designed for life's messy, brilliant, and demanding moments. With top and side shields, plus a range of chic designs, you're covered without looking covered up.
• •Headline: Your Eyes Called. They Want an Upgrade. Body: Ditch the outdated, uncomfortable safety specs. Stoggles brings innovative protection, vibrant colors, and feather-light comfort to your daily grind. Essential for people, not just for essential people.
• •Headline: Safety First. Style, Also First. Body: Who says you can't have it all? Stoggles deliver certified impact resistance with the look of your favorite everyday glasses. Because protecting your vision should never mean sacrificing your personality.