Brand Tone

The predominant tone is minimalist, conscious, and sophisticated. The language is direct, clean, and informative, avoiding overly casual slang or loud, aggressive marketing, instead opting for a calm and assured voice. The overall feel is one of understated confidence.

Brand Values

• •Sustainability: Commitment to certified organic and fair-trade materials.
• •Fair Production: All clothing manufactured in Europe under safe and fair working conditions, ensuring just wages and reasonable hours.
• •Quality & Timeless Design: Focus on high-quality materials and craftsmanship for long-lasting, minimalist, essential pieces.
• •Authenticity & Transparency: Rooted in Berlin origins, striving for honest connection with customers, summarized as "Authentic. Fair. Eco."

Best Practices

• •Lead with Values: Always connect the product back to the core values of sustainability, fair production, or timeless design. Use phrases like "Consciously crafted," "Fairly made," or "Designed to last."
• •Use Minimalist Language: Keep sentences clear, concise, and direct. Avoid excessive adjectives or hype. The tone should be confident and calm, not pushy.
• •Emphasize Origin and Materials: Be specific about where and how products are made (e.g., "Designed in Berlin," "Produced in Portugal," "Organic Cotton"). This builds trust and reinforces transparency.
• •Maintain a Consistent Visual-Textual Aesthetic: Ensure the clean, muted, and sophisticated tone of the copy is reflected in the brand's photography and website design. The message and the medium should be in perfect harmony.
• •Educate, Don't Preach: Frame sustainability and fair fashion as a positive, empowering choice rather than a guilt-driven obligation. Use invitational language like "Join us in setting a new standard" to foster a sense of community.

Social Perception

The public perception is that of a high-quality, ethical, and aesthetically refined fashion label. It is seen as a "fair fashion" brand for consumers who are conscious of their environmental and social impact but do not want to compromise on modern, minimalist style. It is positioned as an antidote to "bling-bling" culture, favoring understatement and style, appealing to a mature, mindful consumer who values longevity and transparency.

Copy Examples

• •The Summer Essential. Crafted from 100% organic European linen for a light, breathable feel. Designed in Berlin, produced fairly in Portugal. Wearable sustainability. #GivnBerlin #SlowFashion #MadeInEurope
• •Design That Matters. Clothes That Last. Fairly produced in Europe with sustainable materials. Discover the new collection.
• •For the Conscious Wardrobe | The Autumn Collection is Here
• •Tired of Fast Fashion? Invest in style that aligns with your values. Givn Berlin offers timeless, minimalist designs made from organic materials under fair conditions. Build a wardrobe that's better for you and the planet. Shop Now.
• •The Essential Crew Neck Tee. A foundation for any wardrobe. Our Essential Crew Neck is cut from premium 100% GOTS-certified organic cotton, offering superior softness and durability. Its classic fit is designed for timeless versatility. Ethically crafted in our partner facility in Turkey. Authentic. Fair. Eco.