Brand Tone

youthful, trendy, engaged, edgy, modern, potentially provocative, friendly, approachable, possibly humorous, helpful, and accessible

Brand Values

• •Trendiness/Fashion-consciousness: stocking streetwear essentials and brands like CARHARTT, WASTED PARIS, Obey, etc.
• •Community/Local Presence: having multiple physical stores in Belgium and actively engaging with customers through social media.
• •Accessibility/Customer Service: encouraging customers to reach out with questions via Instagram.
• •Authenticity/Brand Heritage: maintaining the original brand identity.

Best Practices

• •Know Your Slang (But Don't Overdo It): Use current, relevant slang and colloquialisms that resonate with the streetwear and youth audience, but avoid forcing it or using outdated terms. Keep it sounding natural and authentic.
• •Embrace Visual Storytelling: Let high-quality product images and user-generated content do a lot of the talking. Your copy should complement the visuals, adding context, a call to action, or brand personality.
• •Keep it Concise and Punchy: Especially for social media, get to the point quickly. Use strong verbs and short, impactful sentences. Emojis can add personality when used appropriately.
• •Maintain a Consistent Voice Across Platforms: Whether it's TikTok, Instagram, or your website, the core personality of Stoemp (youthful, edgy, helpful, maybe a bit humorous) should shine through. Adapt the style slightly for the platform, but not the underlying tone.
• •Engage Authentically: When responding to comments or messages, maintain the brand's voice. Be genuinely helpful and approachable, reinforcing the idea that there's a cool, knowledgeable team behind the brand. If humor is part of the tone, use it wisely in interactions.

Social Perception

recognized as a notable streetwear and skateboarding retailer in Belgium with an actively engaged following that appreciates their content and product offerings

Copy Examples

• •Headline: Fresh Threads Landed. Cop 'Em Before They're History. Body: Your new uniform just dropped at Stoemp. Check out the latest heat from [Brand Name] & [Brand Name]. Pure fire. Shop online now, link in bio. #StoempStyle #StreetwearBelgium #NewArrivals
• •Headline: Weekend Plans: Look Dope. Repeat. Body: We've got the gear to make it happen. From fresh kicks to statement tees, Stoemp is your hook-up for an epic weekend look. Visit us in-store or hit stoemp.be. Don't just follow trends, set 'em. #Stoemp #OOTDBelgium #StreetFashion
• •Headline: Can't Decide? Our Crew's Got You. Body: Got style questions? Need that perfect fit? Slide into our DMs on Insta (@stoempshop) or drop by the store. We're not just selling clothes, we're building looks. Your style journey starts here. #StoempShop #StyleAdvice #BelgianStreetwear
• •Headline: Limited Collab Alert: Stoemp x [Collaborator Name]! Body: You know the drill. This one's gonna go FAST. Exclusive pieces, killer designs. Once they're gone, they're gone for good. Don't sleep on this. Shop the drop at stoemp.be! #StoempCollab #LimitedEdition #StreetwearExclusive
• •Headline: Bored of Your Wardrobe? We Need to Talk. Body: Life's too short for boring clothes. Stoemp brings you the best in streetwear and skate style to shake things up. Rad selection, good vibes. Check stoemp.be and find your new favorite piece. #StoempFashion #UpgradeYourStyle #SkateAndStreet