Brand Tone

Authentic, Rugged & Resilient, Aspirational & Inclusive, Proud & Confident, Modern & Stylish, Enthusiastic & Welcoming

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Authenticity
• •Individuality & Self-Expression
• •Adventurous Spirit
• •Community & Connection
• •Hard Work & Grit

Best Practices

• •Embrace the Vernacular (Authentically): Use language that evokes the West (e.g., "grit," "kick some dust up," "howdy") but avoid forced or cliché phrasing. The language should feel natural and genuine to the brand's Fort Worth roots.
• •Storytelling is Key: Weave narratives of heritage, adventure, hard work, and the modern Western lifestyle into product descriptions, social media, and "About Us" sections. Connect the apparel to the values and the spirit the brand represents.
• •Highlight Quality and Durability: Consistently emphasize the craftsmanship, resilience, and lasting nature of the products, aligning with the "rugged" value. Use descriptive words that convey toughness and premium materials.
• •Inclusive "Cowboy" Appeal: While rooted in cowboy culture, ensure the copy welcomes everyone who resonates with the "cowboy spirit" – adventure, independence, and resilience – not just literal cowboys.
• •Visual-Verbal Harmony: Ensure that the tone of the copy consistently matches the aesthetic of the visuals (photos, videos). If the imagery is rugged and authentic, the copy should mirror that, not feel overly formal or disconnected.

Social Perception

Positive association with founders, appreciation for quality and style, emerging brand awareness, Fort Worth centric

Copy Examples

• •Crafted with grit, designed for life. Our pearl snaps aren't just shirts; they're a nod to the timeless spirit of the West. Ready for whatever the day throws your way. #StockyardSupplyCo #ForTheCowboyInUsAll #WesternWear #RuggedStyle
• •From the heart of Fort Worth, Stockyard Supply Co. brings you gear that’s as resilient as you are. Quality. Tradition. Style. Find your inner cowboy. Shop the collection now and get free shipping on your first order. #WearYourStory #CowboyCulture #StockyardStrong
• •Stockyard Supply Co: Weaving the legacy of the West into every thread. Authentic apparel for the modern adventurer. Built on tradition, designed for today. Discover the cowboy in you.
• •Subject: Built with Grit: New Arrivals from Stockyard Supply Co. Body: Howdy, [Customer Name]! This ain't just clothing, it's a piece of the West. Inspired by the hard-working spirit of Fort Worth, our latest collection is here to help you kick some dust up in style. Explore durable outerwear and classic designs that work as hard as you do. [Shop Now Button]
• •Meet 'The Stockshow' Bomber – where rugged tradition meets modern resilience. Built from durable canvas to stand up to the demands of the day and styled for the spirit of the West. Every stitch tells a story of heritage and hard work. It’s more than a jacket; it’s a testament to the cowboy in us all. #StockyardSupplyCo #WesternJacket #BuiltForLife