Brand Tone

Knowledgeable & Experienced, Supportive & Encouraging, Community-Oriented & Passionate, Results-Driven & Confident, Educational & Helpful

Brand Values

• •Success & Winning
• •Animal Welfare & Safety
• •Integrity & Quality
• •Support & Education
• •Community & Family
• •Hard Work & Dedication

Best Practices

• •Use terminology and references that resonate with the stock show community (e.g., "chasing banners," "in the ring," "showmanship," specific animal types).
• •Balance expertise with encouragement. Remind customers that you're on their team.
• •Weave in mentions of animal welfare (drug-free, stress reduction), the importance of hard work, family, and the educational aspects of showing livestock.
• •Focus on the positive outcomes products can help achieve without making overblown guarantees. Share success stories and testimonials when possible.
• •Share tips, insights, and educational content related to animal husbandry, show preparation, and the stock show lifestyle to build trust and position the brand as a go-to resource.

Social Perception

Trusted Resource, Community Pillar, Focused on Youth Development, Reliable for Drug-Free Solutions

Copy Examples

• •Unlock Your Champion: Decades of Know-How in Every Scoop. Roots run deep, and so does our understanding of what it takes to win. Stock Show Secrets brings you proven, drug-free supplements to help your animal feel, look, and perform its best. Let's chase those banners together. #StockShowSecrets #WeKnowHowToWin
• •More Than Just a Show. It's a Passion. We Get It. From early mornings in the barn to the thrill of the ring, we're with you every step. Our products are designed for health, performance, and your peace of mind. Got questions? We're here to help your #StockShowFamily succeed.
• •Stress Less, Show More. The Secret to a Calm, Confident Animal. Hauling, new environments, show day jitters – they take a toll. Our Attitude Adjustment paste helps your animal stay focused and calm, just like at home, ensuring they step into the ring ready to shine. Drug-free, always. #ShowDayReady
• •Fuel Their Potential. Build Your Legacy. It’s about hard work, dedication, and giving your animal every advantage. Stock Show Secrets provides the nutritional edge and show day support you need to turn potential into prizes. Let our experience fuel your success.
• •Your Partner in the Pursuit of Purple. We're not just selling supplements; we're investing in your journey. With educational resources, proven products, and a team that cares, Stock Show Secrets is committed to helping you and your animal reach the winner's circle. #StockShowLife #ChampionMindset