Brand Tone

Aspirational, sophisticated, serene, elegant, evocative, knowledgeable, passionate, polished, and premium, avoiding humor or casual slang.

Brand Values

• •Design and Aesthetics
• •Quality and Craftsmanship
• •Sustainability and Consciousness
• •Well-being and Transformation

Best Practices

• •Use Evocative and Sensory Language: Instead of just saying a scent is "nice," describe the experience it creates. Use words that evoke feelings, memories, and images, such as "a whisper of smoke," "sun-drenched citrus," or "the calm of a forest floor."
• •Prioritize "Transformation" and "Elevation": Frame products as tools for change, enabling customers to "elevate their daily routine," "transform their living room into a tranquil retreat," or "craft their personal sanctuary."
• •Emphasize Design and Quality in Every Message: Consistently link fragrance back to core values of design and quality, mentioning "sculptural form," "meticulously crafted" oils from Grasse, or "sustainable materials."
• •Maintain a Sophisticated and Educated Voice: Write with confidence and knowledge, explaining fragrance notes, essential oil differences, or product care to position the brand as an expert.
• •Keep it Clean and Minimalist: Emulate Scandinavian design with clean, uncluttered, and purposeful copy, avoiding complex sentences, excessive jargon, or exclamation points, maintaining a calm and assured tone.

Social Perception

Perceived as high-quality, effective, and aesthetically pleasing by customers, with positive feedback on delivery and service. In the market, it's seen as a leader in luxury home fragrance, aligning with trends for design-conscious, quality-driven consumers who value Scandinavian aesthetics and well-being.

Copy Examples

• •Headline: The Art of Atmosphere. Body: Sculpture meets scent. Our Marble Edition Aroma Diffuser is crafted not just to scent your space, but to define it. Let the cool, elegant veins of marble and a whisper of our signature Santal oil transform your home into a gallery of serenity. Where design and devotion to fragrance unite. #StockholmFragrance #LuxuryHome #ScentAsDecor
• •Headline: Your Sanctuary Awaits. Body: Your home is your haven. It's where you unwind, recharge, and just *are*. At Stockholm Fragrance, we believe the air you breathe should be as beautiful as the space you inhabit. Discover our collection of aroma diffusers and French-milled oils, designed to bring tranquility and sophisticated Scandinavian style into your everyday. Elevate your sanctuary.
• •Headline: Introducing 'Fjord' — A Scent Story by Stockholm Fragrance. Body: Crisp, clean, and profoundly calm. We've captured the soul of a Scandinavian morning in our newest perfume oil. Notes of cool water, wild-growing moss, and a hint of morning mist. Add a few drops to your diffuser and let the story unfold.
• •Headline: Beyond Fragrance: The Ritual of Well-being. Body: Scent is more than a luxury; it's a tool for a more mindful life. With Stockholm Fragrance's 100% pure essential oils, you can do more than scent a room—you can set an intention. A drop of Lavender for peace, a hint of Eucalyptus for clarity. Curate your atmosphere and cultivate your well-being from the inside out.
• •On-screen text: 1. That feeling when your home finally feels as calm as you want to be. 2. It’s not just a diffuser, it’s a centerpiece. 3. Uniting Scandinavian design with the finest fragrances. 4. Stockholm Fragrance. Transform your space. Audio: A soft, ambient, lo-fi track.